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Social Media

Facebook apologizes to drag queens and considers pseudonyms

3 October 2014 Redazione FullPress 0

Facebook is considering the possibility of accepting the use of pseudonyms.

Social Media

New social network Ello: invites and registrations are open

29 September 2014 Redazione FullPress 0

A new social network has arrived: it’s called Ello. How does it work? The system is currently invite-only.

Social Media

Google Plus: opening a social profile no longer mandatory with Gmail

23 September 2014 Redazione FullPress 0

Google changes course and no longer makes Gmail and Google Plus profile services mandatory.

Social Media

Twitter Update: Interactive Notifications for iOS 8

19 September 2014 Redazione FullPress 0

Here is the new Twitter update that takes into account the introduction of iOS 8: interactive notifications are here.

Social Media

Facebook new algorithm: no more misleading titles and links

27 August 2014 Redazione FullPress 0

Facebook cuts down on the display of links with ambiguous titles and “clickbait”.

Social Media

Twitter: more and more governments are requesting user data

4 August 2014 Redazione FullPress 0

User data from Twitter is increasingly requested by governments. Here are the reasons and the numbers.

Social Media

Google Plus opens to pseudonyms and fantasy names

16 July 2014 Redazione FullPress 0

Google Plus introduces a new feature: you can now use a nickname instead of your full name.

Social Media

Facebook: Sexual Orientation Options Expand in Italy

4 July 2014 Redazione FullPress 0

On the Italian Facebook platform too, it’s possible to customize the indication of sexual identity.

Social Media

On Facebook, music recognition, like Shazam

22 May 2014 Redazione FullPress 0

Facebook is about to introduce a new feature to its system: music recognition will soon be available.

Social Media

Facebook “Ask” Button for Flirting and Dating

20 May 2014 Redazione FullPress 0

On Facebook, making acquaintances and flirting will soon be easier, thanks to the “Ask” button.

Social Media

Twitter Mute: How to “Silence” Annoying Users

13 May 2014 Redazione FullPress 0

A new feature is appearing on Twitter , called “Mute”: how does it work and what is it for?

Social Media

Facebook and anonymous login, now possible

2 May 2014 Anna Bruno 0

A new feature is arriving that will bring a bit of privacy to Facebook users. It will now be possible to use an anonymous Facebook login when signing up for third-party initiatives.

Social Media

Insults on Facebook: Defamation Offense

16 April 2014 Anna Bruno 0

According to a recent ruling by the Court of Cassation, insults on Facebook can constitute the crime of defamation. Even if the insults are anonymous.

Social Media

Twitter: How to Tag Photos? Update and News

27 March 2014 Redazione FullPress 0

The latest Twitter update allows you to tag photos: here are all the new features.

Social Media

Most Influential Fashion Blogs in Italy: The Top Ten

27 March 2014 Redazione FullPress 0

Which fashion blogs are the most followed? This is a question many ask because, in Italy, fashion blogs have multiplied relentlessly in recent years, a sign of strong interest in Made In Italy, and a desire to share that almost obsessive passion for clothing and accessories while always maintaining a personal style that doesn’t follow trends but tries to anticipate them.

Social Media

The Great Beauty on Social Media

21 March 2014 Redazione FullPress 0

The awarding of the Oscar for Best Foreign Language Film to Paolo Sorrentino’s “The Great Beauty” has sparked reactions of enthusiasm, but also controversies and criticisms regarding the depiction of a decaying Italy and, in particular, the portrait the director has painted of the Capital.

Social Media

Facebook Closes @facebook.com Email Service: What to Do?

26 February 2014 Redazione FullPress 0

Facebook mail is going into retirement: the email service has been discontinued due to low user utilization. What should you do to avoid losing received emails?

Social Media

Facebook: Wider Gender Choice on Personal Profiles

14 February 2014 Redazione FullPress 0

News is coming to Facebook profiles: users will be able to choose their gender from over 50 options.

Social Media

Facebook Lookback: Create a Personalized Video on Facebook

4 February 2014 Redazione FullPress 0

To celebrate 10 years since the launch of Facebook, the development team has released Facebook LookBack.

Social Media

Facebook Paper, Social News Aggregator

16 January 2014 Redazione FullPress 0

Paper, the Facebook news aggregator that will compete with Google News, is reportedly set to arrive soon.

Social Media

Gmail: Google+ in the mail service, what it is and how to disable it

13 January 2014 Redazione FullPress 0

Google’s new feature integrating Google+ into some Gmail functions is infuriating users. Here’s how the new feature works and how to disable it if you wish.

Social Media

How to turn Google Plus into your best friend

23 December 2013 Redazione FullPress 0

But Google Plus is still little used. Many users perceive it as a ghost town, something for insiders, a world that has no influence on the web. Wrong: Google Plus is a protagonist, and it

Digital Marketing

Facebook Auto-Play: automatic start advertising videos

19 December 2013 Redazione FullPress 0

News on Facebook: Auto-Play advertising videos have been added, with automatic playback.

Social Media

Facebook: Goodbye to Likes? “Sympathize” or “Empathize” Arrives

10 December 2013 Redazione FullPress 0

On Facebook , the “Sympathize” button might arrive soon: is this goodbye to “Like”?

Social Media

Twitter: More Space for Photos and Videos with Visual Tweets

31 October 2013 Redazione FullPress 0

Twitter is starting to focus on new factors, giving more emphasis to photos and videos.

Social Media

Twitter Music closing down? Rumors

21 October 2013 Redazione FullPress 0

It seems that from Twitter headquarters, there’s a leaning towards the closure of Twitter Music, at least regarding its app.

Business

Digital Marketing, Damian Ryan and Calvin Jones for Tecniche Nuove

16 October 2013 Anna Bruno 0

Table of Contents:
Foreword
A New World is Born……………………………………………………………1
Acknowledgments……………………………………………………………….9
Chapter 1
Go Digital – The Evolution of Marketing……………………………. 13
Chapter 2
Strategic Thinking………………………………………………………………. 39
Chapter 3
A Window on the Digital World………………………………………… 65
Chapter 4
The Quest for Success……………………………………………………….. 101
Chapter 5
Understanding Your Website and ROI……………………………… 155
Chapter 6
Email Marketing………………………………………………………………… 197
Chapter 7
Social Media and Online Consumer Engagement
…………………………………………………………………………………………. 235
Chapter 8
Defining Online PR…………………………………………………………… 269
Chapter 9
Affiliate Marketing and Strategic Alliances………………………….. 303
Chapter 10
Marketing in Your Potential Customer’s Pocket……………………. 323
Chapter 11
The Next Step…………………………………………………………………… 365
Glossary…………………………………………………………………………397
Index………………………………………………………………………………418
Structure of the book Digital Marketing

Paperback: 425 pages
Publisher: Tecniche Nuove (April 18, 2013)
Series: Business Management
Language: Italian
ISBN-10: 8848128424
ISBN-13: 978-8848128421
Shipping Weight: 558 g

Social Media

Twitter: Direct Messages to Everyone Rolling Out

16 October 2013 Redazione FullPress 0

Twitter introduces the possibility to send direct messages to everyone: a small but important restriction is removed.

Social Media

Google Changes Rules: Names and Photos Usable for Advertising

14 October 2013 Redazione FullPress 0

Google announces a series of changes regarding the terms of use of its services: the tech giant will be able to use names and photos for advertising purposes as well.

Social Media

Twigis, a new social network for kids aged 6 to 12

25 September 2013 Redazione FullPress 0

A new social network has arrived, different from others because it is designed only for children aged 6 to 12: it’s called Twigis.

Social Media

Twitter: Going Public Soon

13 September 2013 Redazione FullPress 0

Twitter is about to go public: the news is official.

Social Media

Facebook introduces professional profiles, like LinkedIn

10 September 2013 Redazione FullPress 0

Facebook is breathing down LinkedIn’s neck: professional profiles are launching.

Social Media

Facebook introduces trending topics

2 September 2013 Redazione FullPress 0

Facebook introduces a new feature: in pure Twitter style, trending topics are here.

Social Media

Facebook, Introducing Shared Albums: What Are They?

28 August 2013 Redazione FullPress 0

Facebook announces a new feature: Shared Albums are launching.

Social Media

Facebook: 15-Second Advertising Videos Coming Soon

1 August 2013 Redazione FullPress 0

It appears that Facebook is developing a new business model for the platform: advertising videos interspersed between updates.

Social Media

Facebook: ‘Dislike’ Button Coming Soon

30 July 2013 Redazione FullPress 0

The “Dislike” button is reportedly coming to Facebook.

Social Media

Facebook, Graph Search is active: how it works

9 July 2013 Redazione FullPress 0

“Graph Search”, the new semantic search system on Facebook, has been officially implemented.

Digital Marketing

AdWords Ads: Images Arrive in Search Results

5 July 2013 Redazione FullPress 0

Google introduces images in AdWords ads: here’s what’s changing.

Social Media

Facebook Working on New Chat Rooms: Host Chat

28 June 2013 Redazione FullPress 0

It seems that the Facebook team is working on a chat room system to start group chats with a single click.

Social Media

Facebook: News Reader Coming Soon, Rumors

17 June 2013 Redazione FullPress 0

In a few days, Facebook will announce a new product, and rumors suggest it will be a news reader.

Social Media

Hashtags Arrive on Facebook: Privacy Not at Risk

13 June 2013 Redazione FullPress 0

Facebook is adapting to prevailing trends and announces its intention to introduce hashtags.

Social Media

Facebook Launches Verified Pages, What Are They?

31 May 2013 Redazione FullPress 0

Facebook is rolling out a new feature: Verified Pages are live.

Digital Marketing

Facebook Advertising: Major Companies Suspend Ads

29 May 2013 Redazione FullPress 0

According to the Financial Times, some large companies have reportedly decided to suspend advertising on Facebook due to issues with some ads: what’s happening?

Social Media

Twitter, job opening: news director wanted

3 May 2013 Redazione FullPress 0

Twitter is looking for a News Director: new projects revealed for the microblogging platform.

Social Media

Facebook: paid private messages between non-friends and to VIPs

10 April 2013 Redazione FullPress 0

For a few days now, **Facebook** has truly introduced the novelty of **paid messages** for “non-friends” and also for contacting VIPs: prices and details.

Social Media

Facebook Home for Android and HTC First: new features presented

5 April 2013 Redazione FullPress 0

The highly anticipated new features from Facebook have been unveiled: the first is called Facebook Home for Android, the second is HTC First, but it’s not the Facebook Phone.