How to turn Google Plus into your best friend

The usefulness of Google Plus in a web marketing strategy is unquestionable. Mountain View’s social platform has gained great value in the Social Media Marketing landscape and also delivers good results on the SEO side.

Summary

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Add us to your preferred sources.

But Google Plus is still little used. Many users perceive it as a ghost town, something for insiders, a world that has no influence on the web. Wrong: Google Plus is a protagonist, and it is your duty to use it to achieve good results.

Obviously, just being present is not enough. You must work well, engage users, share great content. You have to work with passion and turn Google Plus into your best friend. Here’s how:

Integration

The first step is the most important: Google Plus must integrate with your online world, the one that already exists and has been processing information for years. And to do this you must follow three paths:

Complete the personal Google Plus profile with all the useful links and information;
Insert the official Google badge in the blog’s sidebar or on the site;
Verify the Authorship for your blog and for the platforms that see you as a contributor.

This last point is fundamental because there is a relationship between the Author Rank, the author’s value in Google’s eyes, and the quality of the created content. Only by verifying the Authorship can you help the search engine define your profile.

Participate

The secret to not getting bored on Google Plus and to finding great content is simple: you have to

participate. You cannot expect to discover a complex and articulated world like that of

Google Plus without getting your hands dirty.

This means creating orderly circles of contacts, following the people who interest you

for what they have to say, but also the people you know and meet every day

offline.

You have to network and start conversing, creating interactions: leave useful comments, share your friends’

posts, don’t be stingy with +1s.

And share well. This means you need to go beyond the content on your blog and share the

value you can find anywhere on the web. If you share useful articles, even if they’re not yours, those

who follow you will be happy to have you in their circles and will see you as a reliable source of information.

Create experiences

Let’s connect to the previous point: it’s not enough to share, you need to engage. You have to create

a unique experience for your audience, something that can only be found on your wall.

The important thing isn’t just pasting a link and waiting for others to comment, but finding

that idea capable of creating engagement.

The more the better

Have you already added the official badge on your site? Perfect, but it’s not enough. To increase the number of

people who add you to their circles, and consequently improve your profile, you have to

spread your profile. Without exaggerating and without becoming spam.

A few ideas: add the link in your email signature and newsletter, in your social profiles, update your Fan

Page or Facebook profile reminding that you are also present on Google Plus, I also remember

this on Twitter.

Every opportunity is good to remind that you have a Google Plus page. The recommendation:

don’t overdo it, don’t become spammy. Otherwise, you’ll get the opposite effect.

Article created by Enrico Ferretti owner of Secret Key Web Marketing Agency

Pubblicato in Social Media

23 December 2013 Redazione FullPress Social Media 0

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