Ultime notizie Digital Marketing ⋆ FullPress

Illustrazione sul metodo editoriale per creare contenuti con intelligenza artificiale, tra ricerca, fonti, brief, revisione umana, SEO e responsabilità.

Content with artificial intelligence: why the prompt is not enough

26 June 2026 Anna Bruno 0

In the era of generative AI, the true value of content does not come from the prompt, but from the editorial method that precedes it and the human oversight that accompanies it.

Checklist SEO on-page visualizzata su laptop per ottimizzare una pagina web.

On-page SEO: updated checklist to optimize every page of the site

18 June 2026 Anna Bruno 0

On-page SEO is not just about placing keywords in the right spots. It involves structure, content, search intent, readability, and technical consistency to help each page be clearer for both users and search engines.

Buyer persona e strategia di marketing digitale

Buyer persona: what they are and how to create them for an effective marketing strategy

6 June 2026 Anna Bruno 0

Buyer personas help companies, professionals, and brands communicate more precisely by creating content, offers, and campaigns based on real needs rather than generic assumptions.

Rete di link digitali con icona centrale e connessioni tra siti web, rappresentazione della link building SEO

How to build link building consistent with online visibility goals

21 April 2026 Raffaele Lopardo 0

Link building, quality backlinks, organic positioning, strategic SEO: these are the key elements to improve online visibility. In this article, we analyze how to build a coherent link building plan, avoiding common mistakes and focusing on authoritative sources, relevant content, and sustainable strategies over time.

Paid Instagram Followers: Yes or No?

25 March 2026 Raffaele Lopardo 0

Buying Instagram followers is a much-discussed practice. Some consider it useless, while others see it as a lever to accelerate profile growth. But when can it truly make sense, and what are the risks? Let’s analyze how the algorithm works, why numbers matter, and when this choice can become part of a broader strategy.

AI Content Optimization: How to Optimize Content for AI Overviews, Answer Engines, and Chatbots

12 February 2026 Anna Bruno 0

AI Content Optimization is the practical evolution of SEO in the era of answer engines: it’s no longer enough to rank; you need to be selected and cited. In this hybrid guide, we’ll explore how AI Overviews and chatbots work, what elements make content extractable and reliable, and which concrete actions increase citations, authority, and conversions.

Best SEO agencies in Italy: selection criteria and examples to know

5 February 2026 Anna Bruno 0

Finding the best SEO agencies in Italy doesn’t mean drawing up a ranking, but understanding which criteria truly matter. In this guide, we analyze methodology, specialization, and transparency, providing examples of agencies cited by authoritative selections and industry resources, to help companies and professionals navigate consciously.

How to measure the ROI of an online marketing campaign

22 January 2026 Paolo Bergamaschi 0

Measuring the ROI of an online marketing campaign is crucial to understanding if an activity is generating real value or just visibility. In this article, we’ll look at how to calculate the return on investment, which metrics to truly consider, how to read the data, and why ROI is not always an immediate number but a strategic indicator.

AI Search Optimization: how to write effective introductions for search engines and AI

6 January 2026 Raffaele Lopardo 0

Introductions are no longer just for “presenting” content. Today, they must immediately respond, clarify the intent, and help search engines and AI understand the page’s value. In this article, we’ll look at how to write effective introductions with a focus on SEO and AI Search Optimization, including practical examples and clear editorial criteria.

SEO and AEO: What’s Changing and How to Adapt Content for AI

19 December 2025 Anna Bruno 0

SEO isn’t dead, but it’s no longer enough. With the rise of AI-powered answer engines, content must become clearer, more structured, and “selectable.” In this guide, we explore what distinguishes SEO from AEO, which elements favor citation in AI answers, and how to adapt articles and clusters.

How to leverage lead magnets to generate qualified leads

12 December 2025 Anna Bruno 0

Lead magnets truly work only when they don’t aim to “get numbers,” but to attract the right people. In this guide, we’ll see how to design a lead magnet that filters and qualifies, how to connect it to a sustainable funnel, and what mistakes to avoid to not end up with a list full of useless contacts.

Come scrivere un piano editoriale per blog e social - Foto FPAI

How to write an editorial plan for blogs and social media

27 November 2025 Anna Bruno 0

Writing an editorial plan for blogs and social media requires method, data, and continuity. It’s not enough to choose topics: a strategy is needed that integrates objectives, research analysis, useful content, and a sustainable calendar. In this guide, you’ll find the complete process for building an effective, measurable editorial plan aligned with marketing objectives.

What are the Most Important KPIs in Digital Marketing (and How to Track Them)

18 November 2025 Anna Bruno 0

In this guide, we explain which KPIs truly matter in digital marketing and how to track them without waste, with examples for travel, food, and publishing. Practical advice and tools.

B2B Content Marketing: How to Turn Communication into Concrete Results

20 October 2025 Paolo Bergamaschi 0

In B2B, content marketing is the key to attracting qualified leads and building trust. An integrated strategy of SEO, storytelling, and inbound marketing guides decision-makers along the funnel, transforming communication into concrete business opportunities.

Image SEO: How to Optimize Photos for Google

29 July 2025 Anna Bruno 0

Optimizing images for SEO is an essential step to improve the visibility of your content on Google. In this article, we’ll cover how to correctly name files, use alt and title attributes, choose the right format, and reduce image weight without losing quality.

What are Rich Snippets and How to Get Them: An Advanced Guide to Improving Google Rankings

27 June 2025 Anna Bruno 0

Rich snippets are advanced elements that Google can display in search results to enhance content: stars, FAQs, reviews, products, recipes, events, and much more. Discover how to get them with structured data and improve your ranking.

Visual astratto ispirato alla struttura di un piano 30-60-90 giorni, con elementi geometrici essenziali. Foto FPAI ©fullpress.it

How to Create an Effective 30-60-90 Day Onboarding Plan

6 June 2025 Paolo Bergamaschi 0

The 30-60-90 day onboarding plan is a strategic tool to guide new hires or managers through their first months at work. In this guide, we’ll explore how to build it step by step, setting concrete and measurable goals for each phase.

How to Customize and Correct E-shop Customer Profiles

23 May 2025 Raffaele Lopardo 0

E-commerce customer profiles are a fundamental tool for optimizing shipments, communications, and marketing strategies. Correcting, updating, and personalizing them allows for improved logistical efficiency, reduced returns, and increased customer satisfaction, creating a smoother and more targeted shopping experience.

How SEO is Changing with AI

6 May 2025 Raffaele Lopardo 0

Artificial intelligence is changing the rules of SEO, transforming traditional techniques and tools into dynamic, predictive processes. From semantic analysis to personalized results and advanced automation, SEO today is a data-driven discipline where human expertise and AI technologies merge to achieve real performance.

Visualizzazione concettuale della SEO per AI: l'ottimizzazione dei contenuti per chatbot come ChatGPT, Copilot e Gemini – ©fullpress.it

SEO for AI and Chatbots: How to Optimize Content for ChatGPT, Copilot, Gemini, and More

19 April 2025 Anna Bruno 0

Generative artificial intelligences are revolutionizing the web. Today, to be truly visible, content must also speak to chatbots like ChatGPT, Copilot, and Gemini. In this guide, we explore how AI SEO works and what changes compared to traditional SEO.

Technical SEO: guide to fundamental files (robots.txt, sitemap.xml, and more)

19 April 2025 Anna Bruno 0

Technical SEO is based on structural elements that are often invisible but crucial for ranking. Among these are fundamental files such as robots.txt, sitemap.xml, .htaccess, and more recently, lms.txt. In this guide, we explain what they are for, where they should be placed, and how they influence indexing.

What is AEO and why is it changing SEO in the era of conversational AI

19 April 2025 Anna Bruno 0

AEO, or Answer Engine Optimization, is one of the most important evolutions of SEO: it serves to make content understandable and citable by generative AIs like ChatGPT, Copilot, and Gemini. Let’s explore what it is, how it works, and how to prepare a website for this new form of visibility.

lms.txt: reality or hoax? The file everyone is talking about in the SEO world for AI

19 April 2025 Anna Bruno 0

In the SEO field, there’s increasing talk about the lms.txt file, proposed to optimize websites in relation to generative AIs like ChatGPT and Copilot. But is it really necessary, or is it just another passing trend? In this article, we analyze what it is, how it works, what its supporters say, and the most common doubts.

Come usare i funnel di vendita per aumentare i contatti - Foto FPAI

How to use sales funnels to increase leads: winning strategies for your business success

15 April 2025 Anna Bruno 0

Sales funnels are one of the most powerful tools for increasing contacts and acquiring customers. In this article, we will explore how to build an effective funnel, optimize it, and leverage it to generate qualified leads.

Attracting clients and stakeholders in B2B? Possible with the right marketing strategy

21 March 2025 Paolo Bergamaschi 0

Discover how to structure an effective B2B marketing strategy, based on valuable content, trusted relationships, and advanced tools to acquire customers and strengthen relationships with stakeholders.

Programmatic SEO: what it is and how it works

6 March 2025 Anna Bruno 0

Discover what Programmatic SEO is, how it works, and how it compares to Progressive SEO. We’ll analyze the advantages, risks, and strategies for scaling organic traffic.

Progressive SEO: what it is and how to use it for dynamic ranking

5 March 2025 Anna Bruno 0

Discover Progressive SEO, an evolutionary strategy that goes beyond traditional SEO. Explore techniques and tools for dynamic and adaptive positioning.

What is a 0.5 Selfie and How Can You Create One?

4 February 2025 Raffaele Lopardo 0

The 0.5 selfie is revolutionizing the world of social media photography. This new technique offers unique perspectives and surprising results, capturing the attention of millions of users. Discover how to master the art of the 0.5 selfie and transform your shots into true visual works of art with your smartphone.