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Digital Marketing

Google Adsense and PPC Arbitrage, a technique still widespread today

12 April 2010 Anna Bruno 0

So, is PPC arbitrage not an illegal policy?
The answer is obvious: evidently, it is not illegal. However, be careful. Google might penalize or ban some publishers (for unknown reasons) and not intervene with others (for equally unknown or unclear reasons). In practice, it is not guaranteed that the rule applies to everyone. If you are small publishers, do not use these techniques; I am not so sure that PPC arbitrage is legal for you and complies with the democratic rules of the series: the policy is the same for everyone.

Digital Marketing

Strategies to Make a Forum Take Off

13 February 2010 Anna Bruno 0

Tips and strategies to best manage a forum, to make it active, full of discussions, and to engage many users to participate in the forum’s life.

Social Media

The Ancestors of Chat

13 February 2010 Anna Bruno 0

The first BBS was created in 1978, and it was CommuniTree BBS in Santa Cruz (USA). A BBS is therefore a service, accessible via modem, that functions as a centralized information source for files, programs,

Google Buzz: Gmail Becomes Google’s Social Network

10 February 2010 Redazione FullPress 0

An integrated system within Gmail to organize the myriad of tasks and information that arrive daily through the various online services used by an ever-increasing number of people.Google Buzz essentially aggregates everything and makes it

Social Media

Gmail and Social Networks, Google Moving Towards Facebook and Twitter

9 February 2010 Redazione FullPress 0

News is expected following the press conference announced for today, however, the rumors about the social turn for Gmail are overwhelming.

Stayinme.com, social network to remember the deceased

4 November 2009 Anna Bruno 0

From the idea of journalists Isa Grassano and Lucrezia Argentiero, there was born Stayinme (www.stayinme.com), a social network perhaps peculiar and currently unique in Italy. The premise is that sharing one’s feelings about the loss

Facebook, boom in username registration

17 June 2009 Anna Bruno 0

Wake-up call at 6 AM on June 13th: a large number of Facebook users stormed the social network to claim their desired URL address, whether it was composed of a first and last name or

Social Media

MySpace Surpassed by Facebook, Layoffs Begin

17 June 2009 Redazione FullPress 0

MySpace, the social network born as a reference point for musicians and aspiring ones, is undergoing a strong restructuring that will impose job cuts with 400 employees laid off.

Windows 7 to be Sold Without Explorer

12 June 2009 Anna Bruno 0

The axe of sanctions previously imposed by the European Commission on Microsoft has led to the proposal of a kind of unprecedented version pre-installed on new PCs for sale in the coming months: Microsoft has

Social Media

Google Squared, Semantic and Interactive Search Engine

4 June 2009 Redazione FullPress 0

From Mountain View comes the new service Google Squared: an attempt to resolve ambiguities in search results.

zanox Italy: FullPress interview with Michele Marzan

4 March 2009 Anna Bruno 0

Let’s start talking about marketing or, if you prefer, online marketing: how does the Italian market look at the moment and how much does the economic recession affect it?In our company — zanox — we

9 Reasons for Social Media Marketing

19 February 2009 Anna Bruno 0

What is social media and why do we need it? Wake up and open your ears. This is what social media is. You will not be allowed to use either the company email or the

Social Networks, from Facebook to Twitter: How to Leverage Them for Strategic Marketing

19 January 2009 Anna Bruno 0

The secret to Social Networking sites for winning social web marketing is addressed by George Fourie in Web 2.0. Below you will find the Italian translation curated by Marika Giori.

Google Sitemap, New Version Released

14 January 2009 Anna Bruno 0

Specifically, the new software refines its capabilities to be more suitable for: XML Sitemap for web searches based on sitemaps.org standards Mobile Sitemaps for mobile-friendly websites Code Search Sitemaps for source code that you make

Google and Spam: Matt Cutts Analyzes Feedback Results

14 January 2009 Redazione FullPress 0

Give Google Feedback on “No Results” Pages “Recently, I posted asking what topics the Google spam team should focus on in 2009. It’s useful to get this external feedback because we need to compare our

Spam on Google, Matt Cutts Seeks Suggestions on Blog

12 January 2009 Redazione FullPress 0

The Californian blogger, Matt Cutts, is reaching out to his users to gather suggestions from Google users, with an appeal that is translated into English below. “Webspam 2009 It’s the start of the year, so

Writing press releases: the content of the release

21 November 2007 Anna Bruno 0

A press release must contain content that encourages the recipient to share it, so it must address something presumed to be of great interest to the final reader.

Google Fluctuations: New Hypotheses on the SERP Ballet

20 November 2007 Anna Bruno 0

When did these fluctuations begin? The first manifestations were recorded at the end of February 2007 and concluded by March 20, 2007. The second wave began in the last days of June 2007 and does

Understanding When a Website Is Penalized or Banned by Google

10 September 2007 Redazione FullPress 0

Reading various posts and blogs about SEO and Web marketing, I couldn’t help but notice that many users and webmasters are not clear about the difference between a banned site and a penalized site. Also,

Google: Penalized Site? No, Fluctuating!

23 July 2007 Redazione FullPress 0

Yes, Google fluctuations are back. And with them, the despair of many webmasters who have seen drastic reductions in visits to their sites and, therefore, their income. The strange thing is that owners of sites

Interview with Michele Marzan, Country Manager of Zanox Italy, to analyze performance based marketing

16 July 2007 Redazione FullPress 0

How does the Italian performance based marketing present itself and what are the prospects? It is a rapidly growing market even though Italy is somewhat behind compared to the UK, Germany, and France. Almost

What are the factors that characterize the ranking for MSN – Live?

23 May 2007 Redazione FullPress 0

In my opinion, with the widespread adoption of the new Windows Vista operating system, MSN (now Live) will be the second largest search engine worldwide (in fact, in some particular sectors, MSN shows the first

Interview with Lars Woessner, Managing Director of eCircle in Italy and France, to talk about Advertising

19 April 2007 Redazione FullPress 0

How does the Italian advertising market present itself and what are its prospects?The Italian advertising market in general, and online advertising in particular, is experiencing strong growth, thanks to the increased awareness of companies about

Interview with Giulio Montemagno, Country Manager of PayPal Italy

3 November 2006 Redazione FullPress 0

What does the Italian online payments market look like and what are the prospects?Paypal has been present in the Italian market for just over a year and has already reached over one million active accounts

Netiquette, chats also have their own etiquette

3 February 2006 Anna Bruno 0

Among users of telematic network services, especially the Internet, and in particular among readers of Usenet “news” services, a series of “traditions” and “rules of good behavior” (etiquette) have developed over time, collectively known as “netiquette.”

Chat Abbreviations

3 February 2005 Anna Bruno 0

There are words that are abbreviated in chats for convenience. Below is a substantial number of symbolic words used in chats, a sort of glossary for chats.

Blog: freewheeling chats and thoughts on the web

2 February 2005 Anna Bruno 0

But then, what is a blog? The term was officially coined in December 1997 by Jorn Barger, author of one of the first and best-known blogs, RobotWisdom (www.robotwisdom.com). The term blog is an English neologism,

Emoticons, here are the funniest ones

2 February 2005 Anna Bruno 0

Emoticons are those little faces used to express a state of mind. Emoticons are widely used by SMS users, email and newsgroup users, and chat participants.

IRC, the original chat

1 February 2005 Anna Bruno 0

IRC is a small program that allows remote computers connected to the Internet to chat and talk with all the other users connected to IRC servers scattered worldwide. IRC servers are very numerous and today

The Cousins of Blogs: E/N Websites

1 February 2005 Anna Bruno 0

The history of E/N websites began in 1998 when the webmaster of a video game site decided to open a section where anything was discussed, except games. The section was called “Everything but the games”.

Social Media

“Members” or “inhabitants,” a snapshot of those who bring communities to life

1 February 2005 Anna Bruno 0

The Moderators
The moderators of a virtual community are the so-called “peacemakers,” meaning those who are responsible for preventing some members from letting the “discussions” degenerate within the community. They are very important within forums dealing with important topics and within relevant newsgroups. Moderators can be distinct figures from the staff and leaders. They are highly valuable in newsgroups as they filter out spam and inappropriate messages.