Google announces AdSense revenues but does not provide answers on PPC arbitrage

In this space, I will limit myself to reformulating the question to Google, a question that was forwarded to the Italian Press Office of the California-based company and which, to date, has never received an answer. Here is the question: why in Italy does Google allow AdSense arbitrage to some companies?

The facts
I take inspiration from the Anglo-Saxon journalism school which summarizes in one sentence how an article should be written: facts separated from opinions. After raising the longstanding issue of PPC arbitrage on which Google has never taken a stance, not even with unofficial statements, I brought this situation to the Google press office in Italy, showing them the content of the already published article. The colleague I contacted was immediately helpful and at the same time incredulous about what I was reporting. He convinced me that I would receive an official response from Google shortly. A response that, after a month and a half (the article was published on April 12, 2010), has never arrived (even though I have requested it multiple times).

The opinion
Anyone who works daily with press offices knows that, in most cases, colleagues are “forced” to show only the positive side of a service or product. However, the nature of press offices is not “advertising.” A press office is created to engage in dialogue with journalists, that is, those recognized as information professionals. And if dialogue fails, the fundamental principles of democracy also fail.
I do not deny that at first I thought that Google’s transparency operation had begun and that, with a bit of luck, I would get the hoped-for answer. The illusion, however, lasted only a few days. Bitterly, I was forced to realize, against my wishes, that mine was only a utopia. Following the transparency operation on AdSense revenue prompted by the FIEG (Italian Federation of Newspaper Publishers) and not by a journalist who raised the case of PPC arbitrage by picking up some complaints from the AdSense/AdWords world, Google continues to remain silent on this practice, which the California company itself considers illicit but at whose table the Mountain View giant itself participates.Google, evidently, feels compelled to provide answers only when there is interest from large groups and undisputed economic powers. Where answers do not make “noise,” silence becomes a corporate style. While waiting for this wall of silence to be broken down, I can only wait and hope but cannot erase from my mind a phrase made famous by a well-known politician: “It’s a sin to think badly but you might be right…”