Can one live by buying everything online, only via e-Commerce? Journalist Francesca Sassoli will try to answer this question, having joined the project “IeS- Italian e-Shopper” by CNR Media, sponsored by Netcomm – Italian Electronic Commerce Consortium.
Thee-commerce has been a consolidated reality for some time, but even today many people think of online shopping as a “last resort“: to find products that are difficult to obtain from traditional stores or for specific sectors that do not represent the routine daily purchases of an Italian family. Buying online is not considered a behavior close to personal habits, but rather an attitude reserved for PC experts and web enthusiasts. Thus, the internet becomes a glimmer of hope for those who have already searched – in vain – at the local mall for a very old cell phone battery, sold-out concert tickets, vintage clothing, or perhaps competitively priced vacation packages.
While online shopping is undoubtedly also this, it is true that e-commerce can be used to make daily purchases of goods and services: from groceries to clothes, to pet products, to furniture, to cosmetics, books, insurance policies, and so on.
To demonstrate the ease and usefulness of using the e-commerce channel, CNR Media e Netcomm – Italian E-Commerce Consortium – launched a proposal to journalist Francesca Sassoli: to live solely on e-commerce, documenting all purchases for this experiment called “IeS – Italian e-Shopper“.
Francesca accepted the challenge, entering the field with her team: a 3-year-old child and Beck, the family dog. 35 years old, single, a journalist in the CNR newsroom, Francesca will delve into the world of e-commerce to meet every need, both her own and her family’s, equipped with a PC, credit card, and PayPal deposit. Sassoli will thus be “an active testimonial for the world of e-Commerce“, as defined by Bruno Sofia, director of CNR Media.
Francesca indeed embodies an increasingly widespread model of woman: a worker, with family responsibilities, attentive to the needs of a young child and with a pet at home. A dynamic single woman aware that the web can help her – in terms of time and practicality – even in the most everyday tasks.
Every online transaction will be documented across various media: Francesca will share her shopping experiences on a blog, keep a daily diary on Epolis, be contacted by CNR Radio Fm and CNR Tv News for a daily appointment, and finally go into detail within a section of the weekly magazine. This way, it will be possible to understand how much and how e-commerce is accessible to the average user. A particular and unique project that has seen the enthusiastic participation of two web entities: PayPal e Privalia.
“Together with the other partners in this project, we aim to bring this experience closer to people, clear up doubts, and debunk false myths, thus contributing to the spread of the convenience and affordability of e-Commerce in Italy,” explained Elena Antognazza, Marketing Director PayPal Italia, echoed by Valentina Visconti, Country Manager Italy of Privalia: “Italian e-Shopper is the first innovative large-scale project to address the e-Commerce experience from a Consumer to Consumer perspective in a complete and interactive way,” adding that “today, what determines the reputation and image of a business are no longer the companies themselves, but the customers who share ideas, content, and opinions on the Internet every day. Italian e-Shopper is a project capable of entering this network of people who talk and present e-Commerce as an opportunity to improve their daily lives”.
IeS – Italian e-Shopper is an experiment that we will certainly follow, convinced that it will bring skeptics closer to the world of e-commerce, warning them of online risks but explaining with simplicity how easy and useful it is to buy online, safely.
Be the first to comment