Articles by Paolo Bergamaschi

Trasferimento dati tra smartphone - Foto fpai
Mobile & App

How to transfer data from Android to iPhone (and vice versa): a simple and fast guide

26 March 2026 Paolo Bergamaschi 0
Switching from Android to iPhone (or vice versa) is an increasingly common situation. However, changing devices brings with it a fundamental question: how to transfer all your data without losing anything? Contacts, photos, chats, videos, and documents can be moved easily if you use the right methods. In this guide, we’ll show you how to transfer data between Android and iPhone simply, quickly, and securely.

Come calcolare il ROI - Foto Fpai
Digital Marketing

How to measure the ROI of an online marketing campaign

22 January 2026 Paolo Bergamaschi 0
Measuring the ROI of an online marketing campaign is crucial to understanding if an activity is generating real value or just visibility. In this article, we’ll look at how to calculate the return on investment, which metrics to truly consider, how to read the data, and why ROI is not always an immediate number but a strategic indicator.

3 modi per generare un codice QR in Microsoft Excel - Foto FPAI
Excel

3 ways to generate a QR code in Microsoft Excel

8 April 2025 Paolo Bergamaschi 0
Want to insert a QR code directly into your Excel spreadsheets? In this guide, we explain three practical methods to generate QR codes in Microsoft Excel: using the IMAGE() function and Google API, through free add-ins like QR4Office, and using integrable external tools. Perfect for forms, dynamic data, and automations in your files.

Google Analytics GA4 - Foto di Myriam Jessier/U
Digital Tools

Google Analytics 4: What’s New

26 June 2024 Paolo Bergamaschi 0
Google has announced significant updates for Google Analytics 4 (GA4), improving ad data integration, cross-channel budgeting capabilities, and integration with the Chrome Privacy Sandbox. Discover how GA4 can help advertisers and marketers make more informed decisions.