The book “Google Ecosystem” positions itself as a practical guide for tourism operators who want to improve and grow their skills.
Dario Flaccovio Editoreannounces the launch of the new book “Google Ecosystem: Using Advanced Google Tools Profitably, Consciously, and Tailored for Tourism“, edited by Luca Bove and Marco Bove, digital marketing professionals with over 20 years of experience.
“Google Ecosystem” positions itself as a practical guide for tourism operators who want to improve and expand their skills and knowledge regarding how Google works and the use of professional tools made available by the parent company.
The text addresses and delves into all the topics that define the improvement of online positioning for accommodation facilities – locally, nationally, and internationally – and determine the increase in direct bookings. All supported by strategies already tested in the field, data, and success stories.
Book Index
- Why you can’t do without Google if you work in the Tourism & Travel industry
- How travelers move when organizing their vacation: travel customer journey or messy middle?
- How to conduct a strategic analysis using Google tools (and create the foundation for a winning marketing strategy)
- SEO as an indispensable tool for your visibility on Google
- Google Ads for selling rooms and experiences
- Google as an OTA: how to incentivize bookings with campaigns for tourism
- Google Maps and Google Business Profile: how to intercept potential customers searching locally
- How to understand if your marketing strategy is working with Google Analytics, Google Tag Manager, and Google Looker Studio
- The future today: Google and AI
Availability and Orders
“Google Ecosystem”,the second release in the new “Accadde Domani FuTurismo” series curated by digital project manager and brand strategist Nicoletta Polliotto, is already available for pre-order and will be on sale on Amazon e on the Dario Flaccovio publisher’s websitestarting May 23, 2024.
The Authors
Luca Bove and Marco Bovehave been involved in digital marketing and SEO for over two decades. Founders of I’m Evolution e Local Strategy, they help businesses enhance their online presence and improve their economic results by planning omnichannel strategies where SEO, local SEO, digital PR, advertising, and web analysis work closely together and coherently.
In 2024, they founded prenotazionediretta.it, a project specialized in digital travel marketing to support tourism operators who want to increase direct bookings and profit margins.
For contacts, interviews, event participation:
Nicoletta Polliotto
Mobile: +39 335 630 97 24
E-mail: nicoletta.polliotto@gmail.com
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