Month: October 2013

Table of Contents:
Foreword
A New World is Born……………………………………………………………1
Acknowledgments……………………………………………………………….9
Chapter 1
Go Digital – The Evolution of Marketing……………………………. 13
Chapter 2
Strategic Thinking………………………………………………………………. 39
Chapter 3
A Window on the Digital World………………………………………… 65
Chapter 4
The Quest for Success……………………………………………………….. 101
Chapter 5
Understanding Your Website and ROI……………………………… 155
Chapter 6
Email Marketing………………………………………………………………… 197
Chapter 7
Social Media and Online Consumer Engagement
…………………………………………………………………………………………. 235
Chapter 8
Defining Online PR…………………………………………………………… 269
Chapter 9
Affiliate Marketing and Strategic Alliances………………………….. 303
Chapter 10
Marketing in Your Potential Customer’s Pocket……………………. 323
Chapter 11
The Next Step…………………………………………………………………… 365
Glossary…………………………………………………………………………397
Index………………………………………………………………………………418
Structure of the book Digital Marketing

Paperback: 425 pages
Publisher: Tecniche Nuove (April 18, 2013)
Series: Business Management
Language: Italian
ISBN-10: 8848128424
ISBN-13: 978-8848128421
Shipping Weight: 558 g