Damian Ryan and Calvin Jones are the authors of Digital Marketing, a book for online communicators, published in Italy by Tecniche Nuove.
An expert and a writer have created a manual for digital communicators, published in Italy by Tecniche Nuove. Digital Marketing, the name of the manual, is a text with over 400 pages. Easy to consult, thanks to a shrewd division of topics into eleven chapters, as well as an analytical index, Digital Marketing is a book to keep on your desk for opportune consultation.
The authors, Damian Ryan and Calvin Jones, are considered true gurus of the subject. Ryan has been involved in digital marketing and media since 1997, while Jones is an authoritative writer on digital marketing.
The manual offers useful suggestions and techniques for a competitive advantage through digital marketing. From blogs to email marketing, from social media to online PR. The step is neither short nor simple, but with the help of advice and case histories, the book is intended as a mere aid to those who wish to embark on this path, whether they are communicators or simple entrepreneurs.
A book accessible to a non-specialized audience, but also not entirely unfamiliar with the digital field. A book to buy, therefore, and above all, to consult.
Table of Contents:
Foreword
A New World is Born……………………………………………………………1
Acknowledgments……………………………………………………………….9
Chapter 1
Go Digital – The Evolution of Marketing……………………………. 13
Chapter 2
Strategic Thinking………………………………………………………………. 39
Chapter 3
A Window on the Digital World………………………………………… 65
Chapter 4
The Quest for Success……………………………………………………….. 101
Chapter 5
Understanding Your Website and ROI……………………………… 155
Chapter 6
Email Marketing………………………………………………………………… 197
Chapter 7
Social Media and Online Consumer Engagement
…………………………………………………………………………………………. 235
Chapter 8
Defining Online PR…………………………………………………………… 269
Chapter 9
Affiliate Marketing and Strategic Alliances………………………….. 303
Chapter 10
Marketing in Your Potential Customer’s Pocket……………………. 323
Chapter 11
The Next Step…………………………………………………………………… 365
Glossary…………………………………………………………………………397
Index………………………………………………………………………………418
Structure of the book Digital Marketing
- Paperback: 425 pages
- Publisher: Tecniche Nuove (April 18, 2013)
- Series: Business Management
- Language: Italian
- ISBN-10: 8848128424
- ISBN-13: 978-8848128421
- Shipping Weight: 558 g
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