The new “Facebook Auto-Play” feature is launching today: automatic video ads. How do they work? Here’s also a presentation video of the service.
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It has been talked about for many months, but the day has finally arrived for the launch of the new advertising on Facebook.
Starting today, Thursday, December 19th, the social network giant has implemented Facebook Auto-Play“: this involves the automatic playback of advertising videos that will appear in users’ News Feed.
This type of advertising display will affect both the web platform and the mobile platform.
At first glance, the Facebook Auto-Play system might seem very invasive and “disturbing”; however, in practice, a way has been found to limit the potential annoyance caused by the automatic start of a video, at least on the web.
Indeed, it has been decided to eliminate sound in videos, at least initially: when scrolling through the News Feed, the advertising video will start but will be “mute”.
At this point, the user will decide what to do: they can continue their experience using the social network without listening to the video. If interested, however, they can tap on the video itself (or click with the mouse) to activate the sound.
However, there is an additional limitation regarding the use of Facebook on smartphones or tablets: for the mobile platform, advertising videos will open – although muted – in full screen.
Therefore, users will have to wait for the video to end, after which the system will offer other ads that will be optional, only visible if explicitly selected.
To prevent this process from “burning” a large amount of data, videos will only be loaded when on a wireless connection, in order to avoid problems for those who use mobile data.
Please note that the new Facebook Auto-Play feature is still in the testing phase, so not all users will be able to see this new function, which was implemented for a limited number of subscribers in America already last September.
Here is a video showing how Facebook Auto-Play advertising actually works.
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