Which fashion blogs are the most followed? This is a question many ask because, in Italy, fashion blogs have multiplied relentlessly in recent years, a sign of strong interest in Made In Italy, and a desire to share that almost obsessive passion for clothing and accessories while always maintaining a personal style that doesn’t follow trends but tries to anticipate them.
Add us to your preferred sources.
This vibrant and engaging world is well represented by an infographic created by Reputation Radar, a web agency specializing in web reputation management, in other words, monitoring, protecting, and improving the online reputation of professionals and brands.
In the case of fashion blogs, authority is symbolized by both the content posted online and the ability to manage social profiles: users, in fact, comment on and share fashion bloggers’ posts primarily on Facebook and Twitter. This is why the infographic shows the ranking of the 10 fashion blogs with the largest following and interaction (the so-called engagement, which measures interaction and the quality of the bond established with the user) evaluating data from January 1, 2013 – February 28, 2014.
The infographic presents a dynamic scenario, in which the majority of Italian fashion blogs are run by women (including some well-known showbiz personalities) who, in some cases, create their own clothing collections, marketing them directly. The appeal of fashion blogs also lies in this: there is a real opportunity to turn one’s passion into a business without losing authority and connection with people, because a fashion blogger is perceived as “one of us,” capable of choosing the perfect outfit for every situation.
Originality, style, and creativity: distinctive elements of the best fashion bloggers, summarized in the Reputation Radar infographic.
Pubblicato in Social Media
Be the first to comment