In the social network sector, “Ello” is making its mark: how does it work and how can you be part of it? The invitation-only registration campaign has begun.
It is the phenomenon of the moment in the social network sector: its name is “Ello” and it is attracting the interest of netizens around the world.
Its aim is to replicate the global success of Facebook, as all the creators of the various social networks launched and presented month after month hope.
To do this, the staff working on the Ello project has launched a massive registration campaign that is yielding excellent results. However, perhaps to create more appeal, they have not made access to Ello possible for everyone: to access and create a new account, you will need an invitation.
So you need a pass that some existing user can provide.
The second possibility is instead to “introduce yourself” directly to Ello, leaving your email address to request an invitation directly from the staff still at work.
Ello has indeed been put online but is still in beta version, so it needs to be reviewed with all necessary corrections that will certainly be applied from now on.
Ello is making waves around the world more than anything because it is welcoming artists and registrations from the LGBT community. The reason is simple: Facebook in recent weeks has proceeded to suspend some accounts opened by drag queens who, instead of real names, have used their stage names. For this reason, the registration campaign towards Ello has started, which therefore presents itself as a virtual space that is free and open to everyone, with the claim “You don’t have to use your real name to be on Ello. We encourage people to be who they want to be.”
Furthermore, it focuses heavily on two other fundamental aspects for which Facebook has always been under fire from users and others: privacy and the sale of advertising.
Ello swears and vows that it will not sell user data for advertising purposes. “Advertisers buy your data so they can show you more ads. You are the product being bought and sold. We believe there is a better way. You are not the product,” it declares, explaining that the new social network will not contain ads.
What will Ello’s monetization strategy be? Developments are awaited.
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