Month: November 2010

**Facebook and its popularity**
Rewinding the film, here we are today. The *net-economy* recognizes another king that rhymes with “social network.” Even if the rhyme isn’t perfect, its name is very easy to remember: **Facebook**. To think that a *large square* built for people and made popular thanks to the “population” itself could scare the *Mountain View* giant until recently seemed more like a magic trick than a theory. Yet, it happened.

Today **Facebook** represents the real bogeyman for **Google**, and they know it well in California. **Google**, which for years made “silence” its winning weapon (it seemed to hold the *Coca-Cola* recipe), has become more human in recent times. The silences continue, but at more or less regular intervals, a representative occasionally pops up here and there on the Web, between a forum and a blog, between a video and a tweet. Google wants to become more popular, more loved, and above all, more used. Will it still be able to impose its business model tied to the world of advertising in the wake of Wired’s declaration: “the *Web is dead*”? **The near future may give us answers, while the race to *mobile* by various Web players has begun, and Google doesn’t seem to be in “first position” at all.**