Since last October 21st, many sites have heavily lost traffic coming from Google. In Italy, as in the rest of the world, several sites important for traffic and longevity have fallen under Google’s axe, which, as usual in these cases, remains silent.
And if Google’s silence doesn’t make news, I wouldn’t have expected any different from search engine professionals, those who professionally deal with SEO. What happened to them? In recent days I have analyzed several Italian sites in detail, those who live on “bread and SEO”, those who are ready to offer suggestions and sometimes even tricks (more or less debatable), to the webmasters on duty. But not only that. I spoke with various SEOs, I analyzed in detail how the Italian WEB behaves in similar cases. The result was the same as Google’s. Absolute silence.
My research continued in English-speaking forums and sites where it is discussed instead. I found several hypotheses but no certainty. As often happens in these cases, despite the sites hit by Google’s traffic drop being many, the hypotheses are the most varied and very often do not find a definitive answer. One answer, which in my opinion, perhaps should have come from Google itself, which denies in official forums through more or less authorized characters that anything has happened. The drop in traffic penalizing some sites (others seem to benefit from it by virtue of a compensation law dictated by the sole uncontestable judge named Google) is not due to the technical problem reported by bloggers around October 19. On that occasion Google declared to have had indexing problems on many blogs but had fixed things quickly.
The traffic drop that many sites have been registering since October 21, including Italian ones, is something else. A credible hypothesis is the one advanced on the Alexa Blog , which understands traffic analysis very well making it its mission. Google changed some algorithms and the effects of these frustrating changes for many site administrators have appeared in recent days. The first Google change happened a few months ago, precisely in May (MayDay, as it was called the dark day for many sites following the radical Google change) and the finishing blow was seen in the last days of October. It seems, this is the hypothesis of Alexa, that Google is rewarding file-sharing sites to the detriment of other sites (information first and foremost) that after October 21 are navigating blindly.
I do not expect a break of silence from Google, it is not in the style of the Mountain View company, but I do expect an awareness from SEO professionals who must return to studying the subject with scientific methods, dedicating less time to self-celebratory seminars and conferences that do not offer added value for the knowledge of the Web.
Pubblicato in Digital Tools
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