Articles by Anna Bruno
Google Goggles App Recognizes Advertising Images
8 SEO factors for 2011
In 2010 we witnessed many changes at Google. The same cannot be said for the competitors of the Mountain View search engine, who are often not even considered during the optimization phase of a website.
Facebook, in the United States one in four users is on the social network while Google slows down
Rewinding the film, here we are today. The *net-economy* recognizes another king that rhymes with “social network.” Even if the rhyme isn’t perfect, its name is very easy to remember: **Facebook**. To think that a *large square* built for people and made popular thanks to the “population” itself could scare the *Mountain View* giant until recently seemed more like a magic trick than a theory. Yet, it happened.
Today **Facebook** represents the real bogeyman for **Google**, and they know it well in California. **Google**, which for years made “silence” its winning weapon (it seemed to hold the *Coca-Cola* recipe), has become more human in recent times. The silences continue, but at more or less regular intervals, a representative occasionally pops up here and there on the Web, between a forum and a blog, between a video and a tweet. Google wants to become more popular, more loved, and above all, more used. Will it still be able to impose its business model tied to the world of advertising in the wake of Wired’s declaration: “the *Web is dead*”? **The near future may give us answers, while the race to *mobile* by various Web players has begun, and Google doesn’t seem to be in “first position” at all.**
Google Adsense and PPC Arbitrage, a technique still widespread today
So, is PPC arbitrage not an illegal policy?
The answer is obvious: evidently, it is not illegal. However, be careful. Google might penalize or ban some publishers (for unknown reasons) and not intervene with others (for equally unknown or unclear reasons). In practice, it is not guaranteed that the rule applies to everyone. If you are small publishers, do not use these techniques; I am not so sure that PPC arbitrage is legal for you and complies with the democratic rules of the series: the policy is the same for everyone.
