Articles by Anna Bruno

Google Maps engages in unfair competition. This is the ruling of French judges who have ordered Google to pay a fine of 15,000 euros and compensation of 500,000 euros to the company *Bottin Cartographes*, which took them to court. Another dispute for Google, which loses appeal every day.

Google Panda has arrived in Italy. The much-feared Google algorithm, which sweeps away low-quality content sites from search results, is now active in Italy after appearing several months ago in English-speaking countries. Google reports this.

Google adds a new tool inside the dashboard for monitoring online reputation. It is now possible to check for free what is being said about a person or a brand.

Google Shopping, the price comparison tool, has also arrived in Italy. Google’s new feature could mark the decline of price comparison websites. The Google shopping channel can be accessed from the left column of the search engine or from the browser.

It’s called Google Personal Blocklist and it’s an application aimed at combating spam in Google searches, currently only available with Chrome, Google’s browser. The search for new technologies and solutions in Mountain View has become

No intervention from Google
What’s strange is that no one has reported such irregularity to Google and that no Quality Rater has noticed such a high PageRank, which clearly highlights, without needing scientific calculations, an anomaly. Perhaps precisely because the site is little known, it has been ignored. The links on this site are outbound, but just follow the destination of the hidden links to understand where they lead. Looking at the HTML code with any browser, you immediately notice that other links are present on the destination sites, and so on, forming chains of hidden links intertwined with each other. Clearly, the agency’s site also receives links from the satellite sites, and so the PageRank rises without having to work to achieve better positions. In my research, I discovered a site that has over 50 hidden links on the homepage disguised as a 1-pixel image. Webmasters and more technical users will understand exactly what I mean. However, I find it very strange that with the most important keyword the site does not rank in the SERPs. It may also be that Google has penalized the site in the SERPs without affecting PageRank. The agency’s clients’ sites, however, seem to have not yet received any penalties.

The Agency’s network from hidden links

Sure, if the links are hidden, I wonder how a network member can receive money for a click on a link that no user can see?

Google anti-spam report and sold links
Google, for its part, suggests reporting these “anomalies” and especially these spam actions (hidden links are spam techniques) with two forms provided anonymously or via WebMaster Tools:

1)     Form to report spam to Google
2)     Form to report link buying and selling to Google 

I often read in various places on the Web about delays by Google in taking action following reports. When in doubt, it is always good to report, because the more reports we make, the more hope we have that the Web can free itself from these actors that the Internet can easily do without.

In this case, I have made my report to Google. On behalf of myself and FullPress, I invite you to do the same in similar situations. If you have similar cases to propose to the editorial team, we will be happy to analyze them.

The name of the agency and its site never appeared in this article or in the images. I did not want to protect the agency but simply avoided driving traffic and notoriety to those who, due to the use of illicit techniques, deserve no consideration from users or search engines, especially Google.