After the fire at the Arezzo web farm, the corporate issued an apology. Aruba announced via email that it will compensate affected customers. The operation consists of contract extensions for dedicated servers, gifts, and discount vouchers.
After the formal apologies came the monetary ones. Aruba communicated via email its intent to compensate the customers affected by the fire that hit the Arezzo web farm. On April 29, 2011, while history noted the lavish royal wedding between the English prince William and his longtime fiancĂ©e Kate, many sites in Italy were unreachable. The fire that affected the UPS room of Aruba alarmed the entire facility and cut the power supply to the web farm’s servers.
To the official apologies from Aruba, delivered via a press release, followed official apologies sent to customers. Preceded by an email informing of Aruba’s intention to compensate for the incident, the official announcement (also via email) followed, extending the deadline for dedicated servers by 15 days, activating business mail services, discount vouchers for Fotoaruba product purchases, and more depending on the packages purchased by customers.
The initiative by Aruba was praised from multiple quarters. In this way, it avoided a Class Action threatened by Codacons (consumer association) in the early hours of the incident. Truthfully, as often happens, once the sites were reachable again (time ranging from 8 to 13 hours), many forgot the “day of ordeal”. It should be noted that a blackout of a site for so many hours causes significant damage to those who have built their business on the web. Not earning money from advertising for the entire day, suffering “threats” even if passive from search engines that find the site unreachable for several hours, being unable to provide services purchased on the site to their own customers, and more—these are damages in money but above all in image.
And it is also to this last aspect (image) that Aruba must have thought, setting up an initiative that was not only praised by all (customers, consumer associations, media, etc.) but also restores a much more positive image to the Arezzo-based corporation than initially anticipated.
Pubblicato in Digital Tools
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