Bing and Facebook increasingly integrated and interactive: search results are becoming more personalized and focused on social activity expressed on Facebook.
The agreements struck between Bing and Facebook are starting to yield evident results even for the average search engine user: new parameters focused on the social 2.0 preferences of Facebook users are now functional.
By entering a query on Bing, you will see results that – according to the engine – align with the user’s desires, by leveraging preferences left on Facebook.
In simple terms, “Likes” and shares will form a kind of “personalizer algorithm,” tailored to the person performing a search on Bing.
Obviously, for this new type of search to be activated, you will need to be logged into Facebook and have cookies saved. Otherwise, Bing will not be able to read preferences and other 2.0 details in any way.
Specifically, three new features have been launched on Bing:
– trusted Friends
– conversational Search
– collective IQ.
Results influenced by “trusted Friends” will be those that draw from the “Likes” left by your friends on Facebook.
“Conversational friends” proposes a search result that can then be immediately shared with your friends, asking for advice and personal opinions, merging the “cold” engine result with the advice of a real person.
“Collective IQ,” on the other hand, creates a sort of average of the “Likes” left on Facebook, considered globally, thus drawing from all subscribers, not just the close circle of your contacts.
For its part, it should be remembered that Google is integrating something similar – but not exactly comparable – with Google +1.
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