Facebook highlight is the social network’s new initiative. Paid posts, positioned at the top, to always stay on the page. Here are the details.
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They certainly won’t have struggled to find alternative advertising methods on Facebook. Following what Google has always done, with paid links, here comes the possibility to pay to have posts highlighted. The cost of the initiative, called Facebook highlight, consists of paying 1.80 dollars to have a post featured at the top. For now, Facebook highlight is only an experiment started in New Zealand, but some believe it will soon be available in other countries around the world.
The attempt by Mark Zuckerberg’s corporation is evident. To generate income and show new business initiatives to shareholders who did not welcome the initial public offerings on the New York Stock Exchange with fanfare. What better tool than one already successfully tested elsewhere?
The enormous amount of information on Facebook, increasing ever more (including spam and useless posts), has certainly sent signals to Mr. Zuckerberg. It is increasingly difficult to navigate between interesting posts and junk, so what better way to offer a useful service to the Facebook user but also to the social network’s coffers?
It is read somewhere that Facebook’s initiative might represent an absolute novelty. Although there are no advertising programs of this kind on other platforms (Twitter, to be fair, does something not far off) it is undeniable that the initiative is not very original (similar, except for the auction aspect which does not exist in Facebook’s case, to what BIG G does with AdWords) and above all, it closely resembles the space Google offers to those who pay (sponsored links) inside its search engine.
Whether the initiative will be successful or not is unknown in advance, especially since we are still in the experimental phase. What is known, instead, is the payment method, which can also be made via Paypal, increasingly used particularly for micropayments. Google is more and more of a competitor to Facebook, therefore, but in Mountain View it seems they are increasingly equipping themselves to counter the leadership of Facebook.
Pubblicato in Social Media
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