5 features of Google+ that Facebook doesn’t have

20 December 2011 Anna Bruno Social Media 0

Google+ has implemented business pages for some time now, following Facebook’s example. However, the Mountain View social network features 5 distinct peculiarities different from the Facebook platform. Let’s look at them in detail.

The launch of Google+ business pages raised questions among companies. One of these concerns the reason to use this social network and what features Facebook does not have.

Susan Gunelius, a marketing expert, listed 5 characteristics specific to Google+ business pages that Facebook (currently) has not introduced.

Given the rapid pace of updates in the Internet world in general and social media in particular, these 5 features might undergo changes.

  1. Circles
    Unlike Facebook, Google has introduced in the social network this particular form of classifying our friendships, acquaintances, etc. Classification by circles is an absolute novelty and is applicable not only to private profiles but also to business pages. Undoubtedly, circles help classify messaging according to logics set by the administrator.
  2. Google Hangouts
    Unlike Facebook, Google video meetings (Google Hangouts) are integrated into the Google+ platform. Facebook, instead, needs third-party tools (Skype, etc.) to offer these services to its users.
  3. Saved searches
    With the saved searches function (sometimes called Sparks), Google+ keeps track of what is being said online about your brand. To understand the conversations about your brand, just enter a keyword. It is also possible to save the search and display it in Google+ on the sidebar to keep track of content and conversations important to your company.
  4. Ripples
    Although Google+ does not allow tracking of page statistics as Facebook’s Insights does (many actually expect integration with Google Analytics soon), Google offers Ripples which illustrates the ripple effect on the Internet of the news posted and shared, showing how people share and react to your news.
  5. Results in Google’s organic search and Direct Connect
    Google is the most well-known search engine worldwide, so much so that for some it is “the search engine.” Many SEO experts believe that sharing news on the Google+ platform and the “+1” done on the Google+ button are important factors for organic search ranking on the search engine. This is unlike Facebook’s “Like” which for various reasons (including Google’s inability to enter Facebook due to Mark Zuckerberg’s company’s prohibition) does not influence website rankings in Google’s organic search. Additionally, by adding the “+” sign before the brand (example: +Google) in Google’s search field, it is now possible to find the brand’s page within Google+. Currently, the service is in beta and limited to a selected number of brands but will soon be made available to everyone.
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20 December 2011 Anna Bruno Social Media 0

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Sites with hidden links to deceive Google, FullPress analyzes a case to fight spam

31 January 2011 Anna Bruno Digital Tools 0

No intervention from Google
What’s strange is that no one has reported such irregularity to Google and that no Quality Rater has noticed such a high PageRank, which clearly highlights, without needing scientific calculations, an anomaly. Perhaps precisely because the site is little known, it has been ignored. The links on this site are outbound, but just follow the destination of the hidden links to understand where they lead. Looking at the HTML code with any browser, you immediately notice that other links are present on the destination sites, and so on, forming chains of hidden links intertwined with each other. Clearly, the agency’s site also receives links from the satellite sites, and so the PageRank rises without having to work to achieve better positions. In my research, I discovered a site that has over 50 hidden links on the homepage disguised as a 1-pixel image. Webmasters and more technical users will understand exactly what I mean. However, I find it very strange that with the most important keyword the site does not rank in the SERPs. It may also be that Google has penalized the site in the SERPs without affecting PageRank. The agency’s clients’ sites, however, seem to have not yet received any penalties.

The Agency’s network from hidden links

Text of the SEO agency network using illicit techniques

Sure, if the links are hidden, I wonder how a network member can receive money for a click on a link that no user can see?

Google anti-spam report and sold links
Google, for its part, suggests reporting these “anomalies” and especially these spam actions (hidden links are spam techniques) with two forms provided anonymously or via WebMaster Tools:

1)     Form to report spam to Google
2)     Form to report link buying and selling to Google 

I often read in various places on the Web about delays by Google in taking action following reports. When in doubt, it is always good to report, because the more reports we make, the more hope we have that the Web can free itself from these actors that the Internet can easily do without.

In this case, I have made my report to Google. On behalf of myself and FullPress, I invite you to do the same in similar situations. If you have similar cases to propose to the editorial team, we will be happy to analyze them.

The name of the agency and its site never appeared in this article or in the images. I did not want to protect the agency but simply avoided driving traffic and notoriety to those who, due to the use of illicit techniques, deserve no consideration from users or search engines, especially Google.

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