Alessandro Prunesti’s “Byte Clouds” is now available from Edizioni della Sera, a quick-reference manual for corporate communicators. “Byte Clouds” has an evocative title but an absolutely practical approach, with topics explored in four chapters.
The first chapter is entirely dedicated to innovation in businesses and public entities. An overview from Web 1.0 to Web 2.0, passing through the technological and ideological phenomenon of Open Source, and then arriving at social media. The second chapter focuses on how Web 2.0 can be an integral part of the business management process. The tools to adopt for the implementation of this process are considered in the third chapter, which also focuses on CMS (Content Management Systems), i.e., software for content management, and online certifications, including digital signatures. The fourth and final chapter examines the various tools used for communication in the Web 2.0 era. This ranges from blogs to social networks, from viral communication to social media, from communication through byte clouds to sharing platforms like YouTube (video) and Flickr (photos). The book is completed with a brief biography and sitography.
Author: Alessandro Prunesti
Title: Byte Clouds
Subtitle: Web 2.0 for Business Communication
Series: Communication – New Media
Publication: January 2010
Pages: 100
Price: € 14.00
ISBN: 978-88-904730-0-5
Be the first to comment