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10 Google Ads Updates You Absolutely Need to Know

3 February 2023 Anna Bruno 0

In this article, we’ll highlight the 10 Google Ads updates you should know about as soon as possible. We’ll share practical tips for adapting your strategy.

What is link building and why is it useful

30 January 2023 Paolo Bergamaschi 0

Backlinks are important for search engines because they are used as a way to measure the popularity and authority of a website.

SEO Audit, a complete guide in 15 steps

31 December 2022 Anna Bruno 0

There’s no need to convince you that a SEO Audit is important for your online business. This guide will make

Local SEO Strategies

29 December 2022 Paolo Bergamaschi 0

Google’s algorithm continues to evolve, as do the search engine’s requirements. In other words, Google wants sites with high-quality content and in-depth information. It also wants sites that provide users with useful, relevant, and reliable information.

SEO 2023: 8 trends and predictions

13 December 2022 Anna Bruno 0

What to expect from SEO next year. Predictions and new trends for the SEO to come, which is more alive than ever.

YouTube Launches Handles

17 October 2022 Anna Bruno 0

YouTube handles allow community members to find and connect with other users more easily.

WMF brings the Innovation Fair, the largest Digital Innovation Fair, to Rimini.

31 May 2022 Paolo Bergamaschi 0

Three days of talks, debates, meetings, job interviews, and innovations from the digital and robotics world, with the presence of major industry players.

5 motivi per cui i negozi dovrebbero facilitare l’accesso alle recensioni in-store dei prodotti

5 Reasons Why Stores Should Make In-Store Product Reviews More Accessible

30 April 2022 Paolo Bergamaschi 0

Online reviews can be great marketing tools to help customers with their purchasing decisions. Often, however, an important element is missing, namely the ability to touch, look at, or hear the item when you are in the store.

Outbrain-Savanta Power of Native Research Report

Social networks declining compared to digital editorial contexts

30 April 2022 Paolo Bergamaschi 0

The survey data from Outbrain and Savanta confirm a global shift in online information consumption habits.

Instagram launches “Advanced Tags” for creators

30 April 2022 Raffaele Lopardo 0

When creators collaborate on Instagram, they inspire each other, creating trends and consistently original content. Ensuring they receive proper credit is more important than ever.

Facebook Reels available in Italy: the step from Instagram to Facebook is short

22 February 2022 Paolo Bergamaschi 0

Facebook Reels for iOS and Android arrives in Italy. This is a tool available to creators worldwide to increase their popularity.

Social Proof: what it is and how to include it in marketing strategies

22 February 2022 Anna Bruno 0

The social pro is increasingly fundamental in online marketing strategies. Brand authority grows thanks to customer opinions, which are an ever-greater purchasing lever.

blinkoo, the social travel that focuses on AI and creators

23 November 2021 Raffaele Lopardo 0

Blinkoo arrives, an innovative app in the travel and food experiences sector, simple and technologically advanced. It leverages Artificial Intelligence for unique content categorization and integrates with tourism service providers.

Instagram Video: IGTV and feed videos in a single tab

5 October 2021 Paolo Bergamaschi 0

Instagram Video is the new Video tab, which combines feed videos and IGTV videos into a single format to make uploading and discovering videos even easier.

WMF: The Biggest Digital Innovation Festival Returns In-Person for its Ninth Edition

25 May 2021 Paolo Bergamaschi 0

The WMF returns in person: the ninth edition of the largest Innovation Festival will be held at the Palacongressi in Rimini on July 15, 16, and 17.

Outbrain: QualityRating is the new algorithm

12 May 2021 Raffaele Lopardo 0

Outbrain’s new quality metric, integrated into its algorithm, will create a superior user experience and a more robust platform for Advertisers and Publishers.

Instagram Dashboard for Professionals Arrives for Business Accounts

26 January 2021 Paolo Bergamaschi 0

Instagram launches its Professional Dashboard, a resource dedicated to creators and businesses for monitoring their performance, discovering new professional tools, and accessing educational content curated by Instagram.

Tipeee, crowdfunding platform, lands in Italy

15 January 2021 Redazione FullPress 0

Founded in 2013, Tipeee is the leader in the French market with over 15.5 million euros raised for 12,000 creators.

Google AdSense disables ads with links

12 January 2021 Anna Bruno 0

Google AdSense has decided to stop ads with links. The halt is scheduled for March 10, and the notification has already been sent to most publishers.

Facebook, Instagram, and LinkedIn: 2021 News

30 December 2020 Paolo Bergamaschi 0

Facebook and Instagram are strengthening their e-commerce features and accelerating the creation of tools to attract creators, while LinkedIn guides its users toward ideal career paths.

Misurare il successo online, webinar con Enzo Santagata

How to Measure Online Success: KPI Tools, GoDaddy Webinar

14 December 2020 Anna Bruno 0

GoDaddy’s free webinar program continues. On December 16th, it’s Enzo Santagata’s turn with “Measuring Online Success: Defining Objectives, KPIs, and Monitoring Results”.

Branded content on Instagram: what’s new

24 November 2020 Raffaele Lopardo 0

Instagram has introduced a series of updates that will make it easier for creators and businesses worldwide to create, share, and amplify their branded content on the platform.

Email marketing - Foto di Tammy Duggan-Herd

Email marketing, still an effective tool?

13 November 2020 Anna Bruno 0

Email marketing has been a tool used for several decades within digital strategies. But is it still effective?

Facebook Dating: How It Works

27 October 2020 Raffaele Lopardo 0

Facebook Dating is a dedicated space, activated on request, within the Facebook app. Creating your profile is quick and easy.

TikTok Creator Fund in Europe: Italian Creators

18 August 2020 Raffaele Lopardo 0

Luciano Spinelli, Vincenzo Tedesco, Martina Socrate, and Rosalba are among the first Italian talents to benefit from the TikTok Creator Fund Europe.

Can website design affect SEO?

15 August 2020 Paolo Bergamaschi 0

Today, a website is a fundamental part of an online business, and the same applies to SEO. Web design affects SEO in various ways. Let’s see how.

Short and Fun Videos on Instagram: Instagram Reels

7 August 2020 Paolo Bergamaschi 0

Instagram Reels: a new format arrives on Instagram that allows you to create and discover short, personalized videos, the rollout of which has begun and is gradually becoming visible to everyone.

Influencermania: The Book Detailing Influencer Marketing Strategies

5 August 2020 Anna Bruno 0

The book “Influencermania” by Omar Rossetto and Mariaisabella Musulin, published by Hoepli, is now available. It details the history, strategies, and innovations of Influencer Marketing.

Facebook Messenger Rooms Live: what’s new

24 July 2020 Paolo Bergamaschi 0

Here’s a new way to broadcast live content on Facebook from Messenger Rooms.

“How to Make Your E-Commerce Fly on Facebook”, Free GoDaddy Webinar with Veronica Gentili

15 June 2020 Anna Bruno 0

GoDaddy’s free monthly webinars are back. On June 18th, it’s time for the webinar “10 Tips to Make Your E-Commerce Fly on Facebook” with Veronica Gentili.

Web Marketing Festival goes live online

2 June 2020 Raffaele Lopardo 0

With over 200 speakers and guests, the WMF (Web Marketing Festival) returns with a unique and innovative format and a rich educational program in its new guise as an online multi-hall event.

New desktop version for Facebook: what’s new

9 May 2020 Paolo Bergamaschi 0

The new desktop version of Facebook is fresher and more intuitive; it was designed from scratch using new technologies.

Live Video on Facebook and Instagram: all the new features

24 April 2020 Raffaele Lopardo 0

People are already using Facebook and Instagram Live for fitness, cooking classes, religious services, and much more. For this reason, Facebook has decided to make these tools even more useful by adding new features.

Facebook Messenger Rooms, group video calls: how it works

24 April 2020 Anna Bruno 0

Facebook Messenger Rooms, a group video calling service that allows you to spend quality time with friends, family, and people you share interests with. Here’s how it works.

[CANCELLED] GoWebinar: the best social strategies for inspiration with Luca La Mesa

9 March 2020 Paolo Bergamaschi 0

“The best social strategies to draw inspiration from” is Luca La Mesa’s GoWebinar, which will be held at 12 PM on Thursday, March 19th, on the GoDaddy blog.

SocialConnect and EmailConnect: A Unified Management Platform for Brands

9 December 2019 Raffaele Lopardo 0

LivePerson launches SocialConnect and EmailConnect to help brands manage all digital customer interactions in one place.

8 Methods to Choose the Perfect Gift on eBay

9 December 2019 Redazione FullPress 0

#eBayGiftMatch: 8 Methods to Choose the Perfect Gift, Starting with Social Networks. “Semi-serious” tips created in collaboration with the Friendz Community to cleverly navigate the profiles of friends and relatives.

Facebook rolls out Film in Italy, its new feature for movie lovers

29 May 2019 Raffaele Lopardo 0

Facebook’s new Film feature will make the cinema-going experience even more social for movie enthusiasts.

Facebook: 5 Ways to Make Your Mark with Birthday Stories

21 May 2019 Paolo Bergamaschi 0

Among the most appreciated options on Facebook, the events calendar has always been a favorite, reminding users of friends’ birthdays, among other things. Every day, millions of people rely on this feature to show their affection to friends and family on a special day. Let’s see how to make your mark with birthday stories.

Facebook: Inserting Images in Comments is Now Possible

20 June 2018 Redazione FullPress 0

Facebook continues to implement new user experience features: it is now possible to insert images in comments.

Deleting Facebook account: a surge in requests

17 April 2018 Paolo Bergamaschi 0

Following the Cambridge Analytica scandal regarding the violation of Facebook user data, many users have stated their intention to delete their profiles. SEMrush, the web marketing platform, has analyzed related searches to identify the trend.

Digital Marketing

Google Ranking: Experts from an SEO Agency Have Their Say

22 May 2017 Raffaele Lopardo 0

A good SEO strategy can produce excellent results and improve Google rankings, but it requires work, expertise, and patience. The SEO agency Optimized Group team explains this to us.

Digital Marketing

Digital360 Awards Contest Kicks Off

3 March 2017 Raffaele Lopardo 0

By April 15, 2017, companies and startups can submit their digital innovation projects online. A jury of over 60 CIOs will select the best ideas in 16 technological fields and 8 sectors. Awards will be presented at the closing event on July 5 in Milan.

Accenture Digital Hackathon 4th Edition: February 25th and 26th, Developer Academy Naples

15 February 2017 Raffaele Lopardo 0

Mobile applications to improve people’s lifestyles are at the center of the challenge that young people will have to face, collaborating with Accenture experts.

Social Media

Telethon focuses on social media for its TV marathon

14 December 2016 Redazione FullPress 0

From December 16th to 18th, during the weekend of the 27th edition of the Telethon television marathon, the blogger will be hosting the studio dedicated to live interaction with the web and users.

IAB Forum 2016: New Guests Revealed

11 November 2016 Redazione FullPress 0

Numerous outstanding names will take the stage at IAB Forum on November 29 and 30, offering moments of entertainment, discussions on major market themes, visionary insights, and an overview of the future of the digital world.