Google Ranking: Experts from an SEO Agency Have Their Say

Search Engine Positioning: The Effectiveness of a SEO Strategy

The world of SEO is constantly evolving and Google considers countless factors to position websites on search engines, constantly updating its algorithm. For these reasons, it is essential to stay updated on the latest research developed in the SEO field and on the trends affecting the reference market of the site being analyzed. But what factors comprise an effective SEO strategy? The experts at Optimized Group, an agency SEO in Milan specialized in Search Engine Optimization and now part of the DigiTouch Group, provide us with a short checklist of the elements necessary to conduct an effective SEO strategy, capable of improving your site’s ranking on Google:

• Complete site check through a Technical SEO Audit, which highlights any critical issues that may inhibit organic performance;
• KW Research & Mapping, analyzing online search habits;
• On-Page SEO, by setting up the right strategy for the type of business;
• Market Analysis, with particular attention to competitors and their approach to the SEO channel;
• Use of SEO tools that make the strategy precise, reliable, and effective;
• Approach to Mobile SEO, with a focus on optimizing the visitor experience on mobile devices;
• Off-Page SEO, with an analysis of the backlink profile and subsequent ad hoc strategy in line with the most evident needs identified for your site;
• Consider potential success opportunities with a content marketing.

strategyHow important is content in a SEO strategy?

Creating SEO-focused content is one of the main activities that will lead to the success of your SEO strategy. Producing quality content is a good starting point for building a solid foundation to support other SEO efforts planned in your strategy (technical, off-page, etc.).
When approaching keyword research for content creation, it’s important to use common sense, trying to understand what users might be interested in, how they search for it, and what words they use. But it’s important not to underestimate the aspect of the latest trends, that is, considering content as an authority for the reference sector by evaluating the latest trends and exploiting them in our favor, creating a new and original content.

Search engine positioning: the importance of backlinks

We know that obtaining backlinks is fundamental to the SEO strategy for improving search engine positioning. But can all backlinks contribute positively to this goal? It is important to know that, in reality, some backlinks may not bring any benefit, and some could even have a negative effect on organic rankings. Therefore, the goal must be to acquire high-quality backlinks.
The analysis of a backlink consists of recognizing whether it can be considered of good quality or not and can be subject to various elements to consider; but without a doubt, every SEO relies on values such as:

• Trust Flow: the flow of trust which refers to the number of trusted (quality) backlinks the site has obtained;
• Citation Flow: the number of backlinks the site has obtained;
• Domain Authority: a score developed by Moz that includes a higher score the better the positioning of the site’s pages on search engines (SERP).”

Positioning on Google: how long does it take to see results?

When a client turns to an SEO agency to improve their site’s positioning on search engines, they want to see results immediately. But how long does it actually take to improve your site’s positioning on Google? The answer is… it depends. A bit of a frustrating answer, but it’s the truth. It depends on how long your website has been live, how much SEO has been done on it in the past, how the site was built, what kind of structure it has, and what type of CMS it is hosted on. How much content there is, if it is of quality, and what your backlink profile is like. It also depends a lot on the type of market, is it competitive? But that said, with a precise strategy, it is possible to see the first results within the first few months. Generally, it takes 4 to 6 months to start seeing the first tangible results.”

SEO Strategy: the “duration” of the positive effects of a good strategy

The positive effects of an SEO strategy remain over time if the SEO activity is not interrupted and/or neglected after an initial effort given to the project. It is essential to consider, after an initial phase focused on setup, a subsequent phase of constant monitoring of the site that allows us to keep rankings and organic performance under control and intervene if a criticality emerges that could somehow influence the positive trends previously acquired“.