Month: February 2023

The technology that powered the much-hyped metaverse has reached its limits. It’s time to focus on implementing interoperable and decentralized identities for the metaverse to continue to excel.

Jan Gemrich, Chief Marketing Officer at GAMEE, explains why app marketers should adopt a multi-pronged approach to their app marketing strategy.

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize ad revenue by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences.