Founded in 2013, Tipeee is the leader in the French market with over 15.5 million euros raised for 12,000 creators. Now the platform arrives in Italy to offer a new economic model to artists and web content creators, during a period of lockdown and health crisis.
Generalizing the use of the Tip (voluntary monetary contribution), the Tipeee platform is the tool that allows any creator offering recurring and free content on the Internet to be financially supported by their community all year round; thus guaranteeing them a constant financial income while preserving their freedom of expression.
If Tipeee has been able to respond, since its inception, to the specific needs of this rapidly expanding category (official sources count over 22,600 active content creators in Italy alone in 2019*), then we have good reason to believe that it constitutes, in this particularly historical period, a complementary, alternative, healthy, and necessary tool.
Beyond brand logics that influence or modify content, the drastic drop in advertising revenue (the average is 100 euros for 1 million views on YouTube), and the anti-meritocratic algorithms created by distribution platforms that demonetize videos and productions without specific logic, artists and creators on the Internet today face an additional problem. With the current health and economic crisis, all activities related to events and promotion, the third major pillar of their resources, have come to a halt. And with this, the variety and diversity of content, which has always made the Internet a rich and democratic space.
For this reason, by launching the Italian market today, Tipeee is not just exporting a simple and efficient financing platform, but a dedicated team that, aware of the issues characterizing this era and this particular category in Italy, will be able to guarantee technical and strategic support for all web artists and creators.
Who is Tipeee
Tipeee was created in 2013 by Michaël Goldman, founder of the MyMajorCompany label. Tipeee is a crowdfunding platform that allows creatives on the Internet (youtubers, bloggers, illustrators, etc.) to be financially supported by their fan base in a recurring and long-term manner.
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