How to write a great Amazon listing

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Your listings need to be optimized for keywords, but if the copy is bland, uninteresting, or lacks information, you will likely lose sales to your competitors. Not all sellers onAmazonfeel comfortable writing their own Amazon listings, because they may not be strong writers, don’t understand how to conduct proper keyword research, or simply don’t have the time.

In this article, we will provide you with six tips on how to write a valid and compelling Amazon listing.

Why the Listing is Important

The listing tells the customer exactly what your product is, what it does, why they need it, why it’s better than the competition, and how it will help solve their problem. If you can do this effectively, your listing will have a greater chance of converting.

Optimizing your listing with relevant keywords will help customers find your products, but without strong listing copy or a reason why someone should buy your product, you might not get the sales you expect.

When customers scroll through your product listings, they look for more information about the product, your brand, and why they should buy this product over another. Sure, branding and images are important too, but if you don’t provide vital information about the product, that customer likely won’t convert. If they are left searching for more information or have more questions that are not answered in the listing copy, they will leave and go check out one of your competitors.

Now let’s look at what makes a good Amazon product listing.

How to Write an Amazon Listing That Converts

The last thing that you want is a potential buyer leaving your listing and going to buy from one of your competitors. When you are writing your listing, imagine that you are the customer. What would you want to know? What information are you looking for? How will this product help me or solve my problem? Ask yourself these types of questions.

Not only that, you need persuasive language to help conceive the customer why they need your product. Here are six essential tactics for writing a good Amazon listing.

NOTE: this article is specifically about writing effective copy for your Amazon listings, not keyword optimization.

1. Include Detailed Information

This may sound obvious, but make sure that you include detailed information about your product, such as dimensions, materials, colors, sizes, or usage.

For some products, information like product dimensions can make or break a sale. You’d be surprised how many listings don’t include this simple, yet important detail.

2. Help the Customer Visualize Product Usage

Adding detailed information is important, but don’t simply list the product’s specifications or features. Paint a picture of why that information is important, or why it’s useful.

For example, if you are selling a bathroom vanity, knowing the product’s dimensions is very important for a customer. Instead of just mentioning the dimensions, also include how or where the product would work for them.

Instead of writing:

• This vanity is 24″W x 18″D x 33″H

Write something along the lines of:

• Your new bathroom vanity measures 24″ W x 18″ D x 33″ H, making it the perfect size for your small bathroom or guest toilet – It provides ample space for toiletries without compromising room.

While the first example gives the customer the dimensions they need, the second example gives them another reason why this product will work for them. Make your description compelling, informative, and relevant without being overly salesy.

3. Answer Customer Questions

Think about what types of questions your customers would have about your product when you are writing your listing. If you’re not sure, check out your competitors’ listings, go to the “Customer Q & A” section, and see what actual customers are asking.

Not all customers will ask a question on a listing before purchasing. If they can’t find what they are looking for, they will look elsewhere. Make sure to answer the most important questions you can find within your product listing.

4. Know Your Customer

Some products have a very specific audience, and others can reach a much broader group of people. When you’re writing a product description, you need to know who your customers are. If you are selling a niche product like a baby bath toy for ages 2-6, then cater your listing copy specifically to parents of small children. You could do this by adding cute, humorous language that would make that toy more appealing to that type of customer.

If you sell tools to contractors, perhaps your description would be better if it just got straight to the point without being too pushy or misleading.

However, if you are selling something that might reach a broader audience, like a budget silverware set, then trying to cater to a very specific audience would not be the correct strategy.

The goal of your listing should be to appeal to a wide range of customers, not to niche down to one specific demographic. Using the silverware example, you might say something along the lines of: “This 20-piece silverware set is perfect for college students, small apartments, first-time homebuyers, hotels, outdoor kitchens, and more.”

5. Make Your Listing Easy to Read

While keywords and compelling text are obviously important, you don’t want to overwhelm your entire listing with too much text. Nobody wants to read large blocks of text, so make sure that your bullet points and descriptions are short and relevant.

In fact, in Amazon’s listing guidelines, they suggest keeping bullet points under 1,000 characters in total, or about 200 characters per bullet point, as it improves readability. You can be persuasive and concise while still including relevant keywords.

Each bullet point is about 200 characters each. It’s okay if you go over, but don’t do it by much, otherwise the bullet point will look too cumbersome.

6. Solve a problem

Does your product help solve a problem a customer might have? – Make sure to make this clear within your product listing copy. First, state what the common problem is and how your product will solve it.

Using the Jungle Creations washable sanitary pads again as an example, take a look at this description within the A+ content.