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If you are an active social media user or often read technology-related news, you will definitely have read about ChatGPT, which was launched for free to the public in late November 2022.
If you have never encountered ChatGPT before, in simple terms, it is essentially a type of artificial intelligence that you can easily converse with via a chat window. Since chatbots have been around for years, you are probably sitting there feeling a little indifferent… but what will blow your mind is that this piece of artificial intelligence uses a huge set of dataand information to generate a response to practically any question and in a timely manner. And when I say huge, I mean HUGE.
As part of its training by its creator OpenAI, ChatGPT has been fed the internet… so it is darn clever. If that wasn’t impressive enough, it is self-learning. This means it is able to learn from mistakes that you teach it and imitate human conversation so well that it becomes difficult to decipher whether you are talking to a robot or a human!
Since ChatGPT has been publicly released, people all over the world have been using it extensively, pushing it to its limits to understand how useful it can be when used as a tool to grow their business.
Having personally used ChatGPT over the past few months, I have found it to be incredibly useful! If you are running an Amazon FBA business or are about to be, it can save you a mountain of time and money. In this article, I will show you how to get started with this amazing technology and how to use it effectively to benefit both you and your Amazon FBA business.
Getting Started With ChatGPT
First off, to start using ChatGPT you will need to create an account via chat.openai.com, which, for the time being, is completely free.
After confirming your email address and logging into your account, you will see a button that says ‘New chat’ in the top-left corner. Pressing this will allow you to get the ball rolling, although before you start firing off complex requests and Amazon FBA-related tasks at what will soon become your new virtual best friend, I would suggest getting a feel for what it is capable of by asking it a couple of basic questions and a chat.
Although talking to a robot may seem strange, doing this small exercise will help you to quickly understand and appreciate the response times, accuracy and the most effective way to phrase questions to get the best answer. Chat GTP’s responses are limited to around 500 words, so if you find that its response is not as detailed as you would like, or it hasn’t fully answered the question that you have asked, you can simply type ‘continue’ and it will continue to answer in the next message.
As I have touched upon earlier, ChatGPT is capable of self-learning and will incorporate anything that you have said or told it into its later responses, so if you intend on assigning it more unrelated tasks, my advice is to press ‘new chat’ and start again from scratch each time.
When you feel comfortable with how ChatGPT works and the best ways to use it, you can then start to ask it to perform tasks to complete to help you with your Amazon FBA business – here are my top picks:
Task 1: Analysing customer reviews to aid product research
Believe it or not, ChatGPT’s AI can help you with your Amazon FBA product research!
Although we are not yet at the stage where you can instruct it to find you a product to sell, what you can do is get it to analyse the reviews of any product on Amazon and look for trends and themes. This type of analysis will be of great help to you if you want to ensure that your product has everything that customers love about the competition, whilst avoiding everything that customers hate.
To get ChatGPT to perform this analysis for you, you will first need to download the complete list of reviews for any given product using Helium 10, which you can do by running the Review Insights tool as part of the Helium 10 Chrome Extension.
Once the Review Insights tool has loaded, select all of the poor review scores (1-3) using the filters and export, then repeat the same exercise for the good review scores (4-5).
Within each file that gets downloaded, you can then copy the text from up to 50 reviews, then instruct ChatGPT to analyse the content and create a list summarising the top 5 things that customers like or dislike about the product (depending on which list you paste). You can also ask it to recommend 5 desired improvements, as well as anything else that you can think of that might be helpful – how easy is that?
Task 2: Evaluating customer search terms from Helium 10’s Magnet
Helium 10’s Magnet tool is a keyword research tool that most people use to help them to find the right keywords to include in their listing in order to increase their product page search ranking. However, it can also be used to discover sub-niches and product improvement opportunities, especially when combined with ChatGPT.
For this task, you will need to have a rough idea of a product niche that you are interested in – for this example, let’s say ours is ‘yoga mats’. With this product niche in mind, we will head over to the Magnet tool within Helium 10, search for the keyword ‘yoga mat’, then sort the results in the table by search volume, from highest to lowest.
To get ChatGPT to analyse the keywords that Magnet has found for us, you will need to export the data, copy the list and paste it into the chat window after typing
“Based on the following customer feedback, how can I improve my yoga mat product?”
Press enter and watch the results roll in!
Task 3: putting together the key components of a product listing
Once you have found a product that you want to sell on Amazon, you will then need to put together your product listing, which includes: the title, bullet points and a description.
If you are someone who dislikes writing, suffers from writer’s block or English is not your first language, then using ChatGPT to help you put something together is a piece of cake. In my experience, it is not advanced enough to write compelling listings without a lot of editing and tweaking, but with that said, it can still act as a great starting point for ideas that include the main keywords for your niche.
To get the most efficient response from ChatGPT, simply describe what the product is that you are selling, its main features, and who it is for. Then ask it to write 5 bullet points and a description summarising them.
If you want to give it a slightly more advanced task, you can tell ChatGPT what style of layout to use for the bullet points, as well as which keywords to include: pretty interesting. If you don’t like any of the results, tell ChatGPT what to change and why, or simply ask it to have another go. Because it is self-learning, the more you can correct it, the better it will become.
Combining the results with Helium 10’s Listing Builder is a foolproof way to ensure your product listing is compelling and also contains the best keywords for your SEO.
Task 4: Creating your brand and brand story
If you are looking to follow the reseller strategy of branding with Amazon FBA, at some point you will need to come up with a suitable brand name and subsequently, a brand story. Some people find it quite difficult to think of a suitable name for their product, which is no longer an issue with the help of ChatGPT.
To get some free ideas courtesy of AI, simply ask ChatGPT to give you 10 different brand names for the product that you are looking to sell and press enter. If you don’t like any of the names, ask it again and it will likely give you a completely different list!
Next, if you need help coming up with a brand story or a mission statement, something that has been demonstrated to help build an emotional connection with the customer, then ask ChatGPT to do this for you, providing that you give it something to go on e.g. where you are from, what you sell and who the product is for.
Here you can see a fantastic brand story that was created in no time at all, with very little information. You can paste this onto your Amazon listing and Bob’s your uncle – your brand story.
Task 5: Communicating with customers and Amazon Seller Support
As an Amazon FBA business owner, you will undoubtedly receive random questions and messages from customers, some of which might be complaints that really get you down. Rather than risk getting angry and sending an offensive message to the customer (which I do not recommend doing!), why not ask ChatGPT to reply to the question or complaint in a polite, professional and courteous manner that resolves the issue without the risk of receiving a negative review or bad feedback?
All that you need to get the best kind of response from the AI, is to tell it the type of way that you want to reply, whether you want to offer a refund or an exchange, and then for some additional context, the type of business that you run.
As well as using ChatGPT to communicate with customers, you can also use it to communicate with Amazon Seller Support, which is known for misunderstood questions and messages, especially if they are poorly written.
ChatGPT’s clear and concise messaging can really help to alleviate this issue and can also be used to help you to write an action plan should you ever get suspended. For example, I told it that my account had been suspended for too many faulty items and that I needed to work out an action plan to get reinstated. In next to no time, numerous action points emerged to prevent this from happening again, which, if I were suspended, I would not hesitate to use. An incredible time saver that I’m sure you will be able to use to get your account reinstated should it ever get suspended.
If you were not familiar with Chat GPT prior to this article, I’m sure you can appreciate how insanely powerful it is, and it will only get better over time and continue to improve.
Make sure that you create an account now whilst it is still free and see what else you can get it to help you with. If you find any other ways that it can help with running an Amazon FBA business, please let us know in the comments!
Pubblicato in Artificial Intelligence, E-commerce
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