Facebook launches three new Facebook Sponsored Stories

Facebook is not just sharing links, photos, news; it is not simply a status update or a matter of tagging. Facebook is also advertising, present within the pages of the social network. What to do with the vast amount of personal data provided by users, if not turn it into advertising forms? It is from this premise that Facebook Sponsored Stories starts, a form of advertising highly oriented to social aspects. After all, it couldn’t be otherwise, since these are ads that appear right in this virtual land totally based on 2.0 sociality.
We could define Facebook Sponsored Stories as an Adsense with a social twist, since the ads are tailored following the flow of “Likes,” sharing, tagging, and in any case “explicit” social footprints left as we pass by.
From the point of view of the user, the novelty is that users will more likely see ads aligned with their own interests and – at the same time – potentially liked by their network of friends on Facebook: this will be possible by processing exactly what interactions occur between people and what kind of contact it is (a comment with a tag, a “Like,” etc.).
From the perspective of the advertiser, the news lies in the ability to decide beforehand the exact post or like where to display their campaign, as well as the most popular app in a given friend network.
The news today is that Facebook has decided to extend the Facebook Sponsored Stories by introducing three more. In total, therefore, advertisers will now have seven social advertising modes available:

• Page Post Story;
• Page Like Story;
• Check-in Story;
• App Share Story;
• Page post like story; (news)
• App used and game played story; (news)
• Domain story (news)

Basically the viral diffusion mechanism of Facebook could also give a boost to the “new advertising” which, if we know it has already appealed to one of our friends, might have a certain attraction for us as well or at least arouse curiosity about what that person in our network of contacts is interested in.
Basically, stories are created, just as the name Facebook Sponsored Stories suggests: stories of interests, preferences, and shares that then lead to the creation (almost entirely automatic) of highly personalized advertisements.
The path to user-tailored service is now clearly open and already taken by the biggest giants in the sector: it is no coincidence that Google is also trying to move in this direction with the implementation of Google +1.