Google: Knowledge Graph, semantic search starts

Google’s changes as a search engine are becoming increasingly evident but today, to the complex network of algorithms, a new feature has just been added: it is called Knowledge Graph and officially marks the beginning of the concept of semantic search.
Literally, the expression means “knowledge graph” and this immediately brings to mind a kind of concept map which, far from returning only results by relevance, can also offer a different “reasoning” behind.
Although the mechanism is still in its early stages and therefore its application will not yet be extended 100%, it seems that in addition to the usual organic search results, other elements will also appear.
In the sidebar of the page, in fact, some preliminary information will mostly appear: if you search for the name of an artist, next to the organic search results the first summary information will begin to appear, such as date of birth, activity, major works, and any significant connections.
In this way, most of the main information will already be shown on the first page without the user needing to enter the websites that return more or less relevant search results.
Let’s imagine we need to search for information about a city we are about to visit: by typing its name, it is likely that Google can already provide answers in line with what is searched, such as flights to that location, population, major monuments, and so on, also providing images and a map.

And so, as the search refines, the map or knowledge graph that Google seems to want to build will be formed, to provide meaningful information in a sea of links that sometimes turn out to lead to pages of little informational value.
Jack Menzel, product manager at Google, announced the Knowledge Graph revolution with these words: “Wouldn’t it be great if Google could understand that the words we type during a search are not just words but refer to the real world?“
It seems that the role of organizing web content (content created by others and not “made in Google”, it’s important to keep in mind) is becoming too small for Google: maybe it has learned the lesson from Facebook which, since its beginnings, has shown itself to be a container from which users rarely leave during online browsing sessions.
Not by chance Facebook has been moving in the direction of an internal search engine for quite some time.
It is still too early to fully understand how Google’s Knowledge Graph will work, since it will be implemented soon only on google.com and then extended worldwide.