“Institutional” presence of companies on WhatsApp and consequently advertising: these would be the next steps currently under study.
The instant messaging application WhatsApp may change its appearance in the future, at least in part.
According to some rumors, the management team – owned by Facebook after the recent acquisition – is reportedly working to expand the business model.
The idea would be to involve companies with specific presence programs on WhatsApp, leveraging a very large audience to deliver targeted messages.
Until today, and certainly while the project was still in the hands of the original developers, advertising was not contemplated in the growth model of the company and the app itself.
Even now, by accessing the application’s menu settings and clicking on “Payment info,” you can read “Why we don’t sell ads,” with a link to the official website.
This practice was thus never accepted on principle, so much so that the staff decided a couple of years ago to charge an annual subscription for using WhatsApp, precisely to avoid delivering advertising messages to its users.
Apparently, however, the company philosophy is about to undergo a possible change in this direction, instead tapping into a potentially lucrative market.
David Wehner, head of Facebook’s financial affairs department, hinted that a project of this kind is being worked on. The manager revealed that the project of launching B2C (Business to Consumers) communication on the platform represents an interesting potential, but it is an objective to be developed in the long term.
No profiling and no “annoying” advertising in the coming months, therefore. However, it is not excluded that the official arrival of some major companies on WhatsApp may occur.
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