Google+, traffic slump already happening according to Chitika

Early external metrics are already available for Google+, Google’s new social network: Chitika, a company specializing in internet traffic analysis, is tracking one of its key aspects.
According to the latest findings, translated into a graph, Google+ is reportedly already in a “slump” phase.
It appears that after the peak of interest shown for the project, coinciding with the days when Google+ registrations became free and no longer by invitation, everything has scaled back, bringing traffic roughly back to the same levels as the previous beta phase.
In essence, despite securing a large number of registrations, Google+ has not motivated users to use the platform assiduously, likely due to the lack of a truly viable alternative to the increasingly dominant Facebook.
Frankly, Google’s massive and decisive entry into the social media arena has certainly provoked a reaction from Facebook: numerous new features have been activated on the blue social network, some of which will be available on all screens very soon, even in Italy (for example, the timeline).
And while it’s true that Google+ has focused heavily on managing user privacy and platform security – an area where Facebook has faltered multiple times – users apparently continue to prefer the ease of use and the now well-established blue platform over circles and “+1″s.
There’s a desire for more significant innovation, therefore, according to Chitika’s analysts as well: with a similar offering, why would a user abandon a familiar service where they have already built their social relationships, if the alternative is a very similar social network that is not yet as widespread?
It remains to be seen whether this traffic data, as visualized in the accompanying photo, will be confirmed or refuted by Google’s staff.
Despite the evident numerical differences, the ghost of Google’s past social media failures begins to loom: Google+, though different and with a considerable subscriber base, seems to be heading in the same direction as Buzz and Wave, the other two social projects from the Mountain View giant that failed to gain user traction.
And Facebook, with its 800 million subscribers and undergoing major changes, can rest easy for now.