Google’s fight against spam relies on the help of users who can report, by clicking on the link that appears next to the site in the SERP, low-quality or perceived “spammy” sites.
Add us to your preferred sources.
It’s called Google Personal Blocklist and it’s an application aimed at combating spam in Google searches, currently only available with Chrome, Google’s browser. The search for new technologies and solutions in Mountain View has become increasingly frantic due to sites with poor quality or questionable content, such as aggregated and copied material. Alongside all this, we must add the new SEO tactics of unscrupulous agencies that have led to striking cases like the one reported by the New York Times regarding J.C. Penney’s spam activities, which highlighted Google’s vulnerability.
Hence the recourse to the community, if we can call Google users that, who have long represented a significant critical mass for BIG G, but to whom, until today, Google has never been able to give the right recognition, translated into “making them feel important.” Is this the beginning of a new era?
However, doubts remain. While users with their reports can let Google know that a site is spamming or ranking with low-quality content, how will Google recognize how many such reports are genuine and perhaps not the result of an activity perpetrated by a competitor? And then, how many users currently prefer Chrome over the appreciated Firefox (release 4 will be released soon) and the renowned Internet Explorer (version 9 is super fast)?
We will see. The hope is that we will no longer see sites in Google’s SERPs created for spamming or with questionable content, although the impression is that the road ahead will be long.
Pubblicato in Digital Tools
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