Edoardo Grazzi, who boasts many years of professional experience in the world of international ERP products, is the new sales manager of RTT. Edoardo Grazzi was sales manager for almost ten years at the multinational SSA (now INFOR), and previously worked as a “Sales Executive” at Bull Italia, where he was responsible for selling projects using leading products such as SAP and BAAN. Edoardo Grazzi has now joined RTT since the beginning of January, tasked with managing all commercial activities, with particular attention to developing new clients in the ORACLE Applications area (PeopleSoft Enterprise, J.D. Edwards EnterpriseOne, J.D. Edwards World, Siebel, and Oracle E-Business Suite). RTT, Oracle Applications Certified, has always been committed to the world of international management software products; in the past as a primary J.D. Edwards partner, today as an exclusive ORACLE partner. In this capacity, it sells and supports all products and projects in the Oracle world. Edoardo Grazzi, following RTT’s relaunch from March 2005, after leaving Deloitte, and considering the positive signals from the Italian and foreign markets, represents a strategic choice for the repositioning of RTT in the next five years.
How does the Italian market you operate in present itself and what are the prospects?
The manufacturing companies market is experiencing a slight recovery compared to recent months characterized by a very stagnant situation, meaning Italian companies are once again interested in a possible revision of their information systems. This recovery trend is not yet considered a turning point, but analysts see it as a precursor to an upcoming stabilization, so the prospects appear slightly positive.
What is the relationship of individual companies with this market?
The relationship with this market is certainly mixed as it depends on the product sector to which each company belongs. There are indeed sectors that are extremely dynamic with interesting economic/financial indicators, there are sectors where turnover is positive but margins are such that the organization faces not a few difficulties, and there are sectors where, for various reasons, the demand crisis persists.
What is RTT’s vision?
RTT has prepared itself to face the daily challenges of this market. The “awakening” signals that are coming are not catching the RTT organization unprepared; on the contrary, it is responding in the best way possible. A close partnership with Oracle, a new marketing/sales structure, continuous training of expert resources on the latest product releases, and the hiring of new talent are some of the cards RTT is playing to participate at a high level in this market.
Who is your typical client?
The typical modern Italian manufacturing company, with issues related to managing daily business but which simultaneously looks towards an international future and deals with all aspects related to its evolution.
Who are your competitors?
Currently, there are several companies that can compete with RTT’s same expectations: Atlantic, Proxima-IBM, Opera 21, etc. It is equally true that in RTT’s decade-long history, many competitors have appeared who lasted for more or less short periods and/or niche sectors. The awareness of the importance of the client as a primary element of RTT’s strategy and the excellence of services have evidently played a decisive role in RTT’s history.
What does RTT offer that competitors in Italy don’t; why choose you?
RTT has consolidated experience in the “core” processes of its target companies. This is confirmed by its decade-long presence in the market as a main player in the world of international management software systems, through numerous successful Italian and/or international projects. The marked and consolidated ability to operate in multinational environments supporting Italian companies inclined to expand abroad is one of the distinguishing elements that defines us most. These are the levers with which we operate best to satisfy our clients.
What are the news in the sector?Many market “players,” even at the international level, are destined to disappear: acquisitions and/or mergers are now commonplace. Only a significant critical mass, a considerable market presence, and certain financial solidity are elements that guarantee ongoing market presence. Recent history is full of acquisitions and mergers; already today, in the world of companies producing management software, only the most important brands remain dividing the market.
How did last year go and what are your future objectives?
RTT, founded in 1996, was practically refounded in 2005 following the spin-off from Deloitte. Since then, growth has been consistently positive, both in terms of market share acquisition and consequently in economic returns. 2007 looks set to confirm this growth; securing existing clients and acquiring new ones are the minimum goals set.
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