We’re revisiting the acquisition of Groupon by Google: following the news about the offer from Mountain View, Groupon’s response has arrived. A firm rejection.
While acknowledging that this is based on rumors and figures not openly confirmed by the parties involved, it appears that the Groupon – Google situation has reached a turning point, or at least a first hurdle.
Following our report on the fact that Google is interested in acquiring Groupon, here’s the first piece of news regarding the matter: Groupon has rejected the offer of approximately 5 billion euros.
The basis for this decision appears to be the projected growth of the online daily deals site: according to estimates, Groupon anticipates an increase in its revenue that would make Google’s offer less appealing. Yet, the stakes were incredibly high, as it was reportedly Google’s highest offer ever for the acquisition of another company.
However, it seems Groupon has decided to proceed independently or – if one were to be a bit cynical – to further inflate the purchase price. Certainly, at this moment, there don’t appear to be any financially capable competitors who could surpass Google’s offer, therefore the standoff – if it continues to be one – will likely remain between the two main protagonists: Google and Groupon.

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