Google Will Reward Mobile-Optimized Sites with Algorithm Update

Traffic generated by devices such as smartphones and tablets is continuously growing; mobile carriers, landline providers, webmasters, portal owners, and search engines are well aware of this.
Google, the colossus of online searches, is reportedly about to release a new update to its search ranking algorithm, focusing on parameters designed for the proliferation of mobile devices.
Indeed, we are talking about the upcoming release of an update that will re-evaluate all sites “cataloged” by Google, rewarding those that are “mobile-friendly”.
The anticipated release date for this addition to the algorithm is April 21, 2015, but the initial results should start to become visible a few days later.
Apparently, users will receive different search results depending on the device they are using: searching for something via PC, for instance, might display different SERPs compared to a search performed on a smartphone or tablet.
In the latter case, sites optimized for mobile devices will be shown, meaning webmasters’ focus should currently be on improving their sites for mobile compatibility.

The fundamental parameter that Google’s spiders will analyze will essentially be the site’s interface: it will be the way pages are displayed on smartphone and tablet screens that plays a crucial role in rankings, assuming equivalent quality content.
The news of this update’s release is entirely official, as the novelty has been announced and introduced with a post on Google’s official blog specifically dedicated to webmasters.
It is specified that the update will have a worldwide impact immediately and in all languages, with outcomes described as “significant”.