The Data Protection Authority in Italy calls Google Street View to order, proposing a series of strict rules to be imposed on Big G before putting the now-famous image-capturing automobile on the road.
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If Google Street View wishes to continue mapping streets in Italy, the Data Protection Authority suggests employing a series of transparency measures to ensure citizens are more aware of the passing of the “Google car“. The Authority first asks the leadership at Mountain View for the recognizability of the vehicles used for the surveys that are useful for the Street View service: therefore, specific signs and stickers are required to unequivocally notify about the car’s function, namely the collection of images that will form the updates for Google Street View.
Another request made by the Authority is the advertising of the car’s passage: three days prior, Google will have to provide notice both through its website and local press (at least two newspapers), as well as via radio broadcasters, specifying the route to be mapped or at least the districts involved, in the case of large cities.
These are the precise requests from the Italian Authority, under penalty of fines ranging from 30,000 to 180,000 euros.
Google, through its representative Simona Panseri, currently appears cooperative: “We have a constant dialogue with the Personal Data Protection Authority and we will continue to answer their questions and discuss with them as we have done so far. Among other things, there are already numerous tools we use to inform citizens through videos but also news about where the vehicles conducting Street View filming are located“.
Notifying the passage of the Google Cars, therefore, would allow citizens to avoid being filmed and included in Google Street View, thus avoiding unpleasant situations already reported by the Authority in previous months.
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