Google search results can now also come from the Google Goggles application, which provides information related to images through a photo. Google Goggles has launched a new update with some novelties. The main evolution concerns the ability to recognize advertisements present in print magazines.
When it was released, several months ago, Google Goggles was among the must-have smartphone applications. Thanks to the integrated camera capable of taking instant photos, the application can return information about the captured image. For example, if we took a photo of the Colosseum, Google Goggles can recognize the subject of the photo and provide information about the monument.
The novelty of the Google Goggles update
The update to the application has brought some new features. Google Goggles is now capable of recognizing advertisements and providing information about brands. For instance, if we are in an airport waiting room consulting a print magazine, by photographing the advertisement with the smartphone on which the application is installed, we can obtain more information about the ad and, more importantly, purchase the photographed product. The issue remains tied to Google’s search results, as the information returned from photographing the advertisement is essentially the search results we’ve become accustomed to from Google over the years. And search results often hold unwelcome surprises like spam or irrelevant SERPs.
However, the Google App update has introduced two other new features: faster barcode scanning and the ability to solve a Sudoku puzzle from a photograph. But isn’t the purpose of Sudoku the challenge of solving the puzzle? This represents a simplification of technologies that sometimes go too far beyond human capabilities.
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