Twitter content ends up on Google: agreement reached

Agreement reached between the online search giant – Google – and the social network based on the microblogging system, Twitter.
Starting in the coming weeks, tweets continuously chirped by Twitter subscribers may appear in the search results offered by Google.
This means that Google’s spiders will have free access to Twitter’s database in real-time: in this way, the statements made on the social network will be proposed in SERP, with an effect that they hope will be positive for Twitter.
The expectations are indeed for greater traffic generated “from the outside” and not from within, with a consequent potential for greater advertising revenue.
There are many innovations that the Twitter staff has proposed in recent weeks: a sign that they have tried to innovate the platform, making it more up-to-date in order to retain subscribers and attract new ones.
It is no coincidence that private group chats have been enhanced, the ability to upload videos in the app has been implemented, and therefore signals of general “modernization” have been given, in order to avoid an exodus of users fleeing to faster and more current communication tools.
The indiscretion about the existence of such an agreement initially leaked through the virtual columns of the always well-informed Bloomberg.com, but the rumors soon became truthful and confirmed.

Dick Costolo – CEO of Google – has indeed spoken about the agreement reached with Google during an interview, therefore in a formal and absolutely official context.
He did not openly reveal the details, nor did he know (or more likely wanted to) indicate a precise date or period for the full implementation of the new feature of tweets appearing in SERP.
However, it is thought that the effects will be seen in the coming weeks, probably within about two or three months, therefore within the first half of 2015.
The synergy between the two giants is certainly not a completely new thing, as the same type of collaboration had already been established in the past; however, thiswas interrupted in the summer of 2011, apparently at the behest of Google: the company was at the time engaged in the development of Google+, a social network that would be launched shortly thereafter.