Sharing photos via Instagram on Twitter will be increasingly difficult, perhaps to the point of no longer being possible. What is happening?
For a few hours now, users of Instagram, sharing photos via Twitter, will have noticed some anomalies: the images, in fact, do not appear as they used to.
Now some photos are no longer perfectly centered as they were until a few days ago, so the situation has effectively returned almost to how it was at the dawn of Instagram.
This is neither a technical problem nor a temporary anomaly: this is, apparently, the new course for the use of the photo app, when used for sharing on Twitter.
The staff at the helm of Instagram has indeed decided to abandon Twitter Cards, which is the technical expedient that until today allowed images to be perfectly centered for correct viewing on Twitter.
One cannot help but think that this decision was made because Instagram is now owned by Facebook and therefore this would seem to be a move aimed at not favoring direct competition, so to speak.
However, Kevin Systrom, the CEO of Instagram, has put an end to these easy assumptions.
The CEO has indeed been keen to clarify that the decision to no longer use Twitter Cards is his personal choice, not stemming from the fact that Facebook owns Instagram.
The official reason is that it is more opportune, or rather preferable, for the company that images are shared and commented on where they originate – therefore Instagram – rather than on any other platform.
It certainly sounds a bit strange to try to “confine” an app created for sharing and mobility to a single, proprietary dimension.
However, it is now well known that Twitter is also preparing its own photo filters to apply to images uploaded to the social network, so very soon there might be a
home-grown solution for subscribers who don’t want to give up sharing images. Might this move have been what Instagram didn’t like? The doubt arises.
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