Registrations are open for the Seminar, featuring a comparison of international and Italian guests. Storytelling, creativity, and innovation are the keys to success at the IAB Seminar Video Advertising.
IAB Italia has opened registrations for its Seminar Video Advertising. Focusing on storytelling, creativity, and innovation, this seminar is the last one scheduled for 2016 and will take place on October 18th at MiCo – Milano Congressi Ala Nord (Gate 14 – Via Gattamelata 5), starting at 9:30 AM. The program is particularly engaging and packed with interventions and workshops planned throughout the day.
Storytelling, creativity, and innovation are the main themes that will guide the day, with in-depth discussions on topics such as mobile cross-screen, strategic audience planning, inventory, big data, monetization and measurement strategies, storytelling and branded content, platform innovation and evolution, viewability, programmatic video and TV, and creativity and formats. These will be explored through presentations by national and international guest speakers and case histories.
IAB Europe will present exclusive results from its recent research, “Attitudes Towards Digital Video Advertising,” which investigates how industry players are adopting video advertising.
Among the speakers will be some of the leading figures in the “video world”: from Federico Clapis to Il Pancio, from The Jackal to other key market players.
The moderator for the day, as is customary, will be Marco Montemagno.
Platinum Sponsors for this event include AOL., Guard Social, Mediamond, Mosaicoon, SKY, Teads, and The Outplay. Silver Sponsor is Mosaico.
On the day of the event, you can follow the IAB Seminar and share your thoughts on Twitter using the dedicated hashtag #iabvideo16.
To participate in the IAB Seminar, please register on the website www.iab.it. Online registrations will close on October 17th at 11:00 AM. It will be possible to register on the morning of the event at MiCo, subject to availability.
Pubblicato in Digital Tools
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