The Google+ Pages have taken full shape, a few days after the announcement of the introduction of Google Apps for Business, the first step towards the opening of Google+ to businesses.
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For a few hours now it has been possible to use new Google+ profiles: the possibility to create “Google+ Pages“, that is the long-awaited business accounts.
A few days ago we introduced the first novelty that – shortly after – would lead to the appearance of business profiles: the start of this novelty was the introduction of the Google Apps for Business system, applications that allow personal profiles of employees belonging to a given company to be connected.
And today here comes the full form of this project awaited by organizations and brands since the early days of Google+.
. At that time, indeed, there were forced deletions of personal profiles nevertheless used as business pages: the Google+ staff, however, repeatedly stated that the “Businesses” project was under study and that it would therefore be appropriate to wait, in order to integrate these new profiles in an organized and official way.
“Google+ Pages” made its debut simultaneously worldwide, already welcoming the first major international brands: from Pepsi to Toyota, up to H&M, and even in Italy the very first business Pages of local realities have not been missing. Vodafone Italy and TIM are already online, as well as Fiat, Alitalia, and – regarding the publishing sector – Donna Moderna.
To create your own business page you need to register through the official service page, reachable at the address http://plus.google.com/pages/create.
You will then be able to interact with your customers, potential and current; you will be able to share and also test the search engine system connected to Google+: it is indeed possible to perform specific searches, for example by directly fishing in business profiles on Google+. To do this, you can simply add a “+” to the search string.
Regarding this specific aspect, it is important to consider that this is a service still in the process of experimentation and improvement. Instead, the usual sharing via Google+ Pages is fully allowed.
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