Google One Pass: Paid Content and News via Subscription

Google is entering the sector that, until now, was almost entirely the domain of Apple: paid content subscriptions.
Introducing Google One Pass, a hub for news, current events, music, and videos.
Publishers will provide this content, receiving a 90% share of the subscription fees paid by users. Google will therefore retain only 10% of these revenues. These are more generous percentages – for the publisher’s side – compared to what Apple offers through the Apple Store (30% for itself, 70% for publishers and/or developers). Payments are managed through Google Checkout, a highly straightforward solution that satisfies practically everyone.
All purchasable content on Google One Pass will be universally accessible on any PC, smartphone, tablet, or mobile phone and can be managed via the Android Market.
The system, designed this way, seems capable of giving the App Store a run for its money: if many developers consider only the percentage of earnings, Google One Pass would win hands down. However, it is also true that the App Store has a solid user base, and therefore developers could hardly contemplate losing these loyal users.
Certainly, the possibility of new content appearing first on Google One Pass and only later on the App Store could emerge.
However, these are just conjectures awaiting confirmation (or denial) from the initial data that will presumably be released in the next semester.
Currently, Google One Pass is already active in a handful of countries, including Italy; the other countries are the United States, Canada, France, Spain, the United Kingdom, and Germany.
For once, we in Italy will also be able to try out Google’s innovations right away, without receiving second-hand information from America.
Here is a presentation video of Google One Pass, in English.