Google changes strategy at SERPs: provides direct answers instead of links

Changes are on the horizon for search engines, with immediate repercussions on multiple fronts.
Google is, in fact, slowly but surely changing how it displays search results for queries made by users around the world.
It is learned that Google has sent a document to the “US Securities and Exchange Commission,” which states that Mountain View has decided to provide direct answers to questions asked on Google more and more often.
Already, for some types of search queries, boxes are displayed with the requested information, such as in the case of weather or flight schedules.
The most recent striking examples have been related to song lyrics: on English-language Google SERPs, it is already possible to receive the lyrics of the requested song directly in immediate textual form, without having to visit websites that have based their specialty and business precisely on such lyrics.
In these situations, the user can often get an answer without visiting any specific site, but simply by quickly glancing at the Google display.
This, in the first instance, has direct consequences on the end user’s behavior: having obtained the information in a few seconds, they will not proceed further by visiting one portal rather than another. They will remain, so to speak, in the hallway, without accessing any room.
In the second instance, publishers will certainly see a drastic decrease in incoming traffic from the search engine, as users will no longer need to find specific details, having the desired answer easily and in the blink of an eye.
It is easy to hypothesize that this will have negative consequences on website revenue, but obviously – from an economic and advertising revenue perspective – Google may have already evaluated new solutions to earn more, perhaps by leaving the crumbs to the publishers.

This consideration also arises from the fact that, according to a recent rumor launched by the columns of the always well-informed Wall Street Journal, Google ad placements will soon be graphically modified. In fact, there is talk of new spaces in the form of boxes that could soon replace simple text ads.
At the moment, this last aspect is not yet confirmed, but as for the news regarding SERP results, the evidence is all there, especially in the direction of using Voice Search. According to Google, this technology, combined with direct result display, “makes it faster, easier, and more natural to find what you’re looking for.”