Google at the service of the fight against piracy: an algorithm ready to penalize sites with pirated content.
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Google has decided to implement a series of measures aimed at not favoring websites that facilitate the distribution of pirated material.
As revealed in the report “How Google Fights Piracy,” a new algorithm designed specifically to penalize this category of websites will be rolled out from Mountain View’s servers in the coming days.
The effect will be a general demotion, causing these “culprit” portals to descend in search rankings.
As always, Google does not disclose all the parameters used to regulate SERP results, and nothing particularly new will be revealed in this case.
However, there is one element that served as a starting point for the screening and development of the algorithm: it began by considering all copyright infringement notifications received by Google, according to the Digital Millennium Copyright Act (DMCA).
Despite having already processed requests for the removal of such reported content in past years, Google’s staff responsible for this type of work has decided to delve deeper into the issue, thus developing a specific global algorithm.
This will result in a “slippage” effect, moving sites hosting pirated material, which is otherwise protected by copyright law and therefore not legally distributed online, down the rankings.
Sites with legal and legitimate content will now appear in the top positions for certain queries. Piracy-offering portals, on the other hand, will be relegated to much later pages, making them less immediately visible and accessible.
The operators of such sites are hereby warned: this time, there will be no sudden maneuver from Google, but a clear declaration of war on piracy.
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