Google Circles, a social project that isn’t a social network

What is Google Circles? For a couple of days, on the search engine front and the social network front, everyone has been talking about Circles. A denial comes from the Google staff: Circles is not a social network in the strict sense. What is it then?

For a couple of days, the name of a supposed new Google product has been circulating: Google Circles. What exactly is it? It’s difficult to answer with certainty, as statements and subsequent denials have been crossing paths for hours.
If, initially, many media outlets labeled Circles as the Google social network created to compete with Facebook and Twitter, an official denial from Big G’s staff has quelled these hypotheses.
Chris Messina, one of the developers on the Google team, has indeed denied everything: there is currently no such social project.
What is Circles then? According to early rumors, it could be a sort of “aggregator” of personal online social activity that would be able to capture data from various other social networks.
However, this is just a hypothesis as Messina has not added any characterizing details; thus, attention on Circles will become lively again in May, during the “I/O Conference” event: some more substantial news is expected in this context.
Certainly, launching a new social network wouldn’t represent a great innovation for Google. What is undoubtedly significant today, however, is the vast amount of information, reports, and links circulating on Facebook, a territory still inaccessible to Big G that could represent a much richer prize for the search engine giant.

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