Facebook Instant Articles: all publishers will be able to include news

Facebook has decided to significantly expand the new project called “Facebook Instant Articles”.
This is an internal platform within Facebook itself, through which publishers can directly publish news to offer to readers.
Up to now, this specific section of the ever-expanding social network has been tested with a small number of publishers – and therefore magazines – in order to experiment with its functionality and probably also its potential.
News has arrived today that the staff in charge of this social publishing project is ready to expand the platform.
It is learned that there is a desire to involve more publishers: precisely, all those who will apply for annexation.
A decidedly important quantitative leap that will be officially presented on April 12th, during the annual “F8 Conference”, organized by Facebook with a developer audience.
From that date onwards, any publisher – from any country, regardless of whether it is a large or small entity – will be able to input their news directly into Facebook Instant Articles.
What could be the advantages of this operation?
For Facebook, a huge amount of extra content that would allow users to find timely news without searching outside the social network.
For publishers, on the other hand, one can imagine encountering a very large audience of readers and the ability to deliver content very quickly.
In fact, a study conducted by the Facebook staff reveals that many users sometimes find themselves unable to read news of interest. For example, they may click on a link and find long waiting times to access the news from its original source. Not to mention website pages that are not optimized for mobile, which do not allow for easy reading.
With Facebook Instant Articles, on the other hand, everything is presented without filters, with the possibility of including videos, photos, image galleries, and multimedia content.
The advantage for the user is speed, both in consultation and sharing.

Regarding the business model studied, it will clearly be based on advertising revenue.
Two possible paths: publishers can independently deliver advertising and in this case, they will earn 100% of the revenue generated.
Alternatively, it will be possible to involve Facebook in providing advertisements, then turning over to Facebook a percentage that should be around 30%.
Hypothetically, in summary, Facebook Instant Articles should allow for greater user engagement, who, in this way, would continue to spend more and more time within the social network.