The incorrect practice of acquiring fake ‘Likes’ on Facebook may be at its end: an algorithm is coming soon. What will be the effects for page administrators?
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Arguably, the ‘Like‘ on Facebook has become the most well-known, recognizable, and almost instinctive feature in the social networking world in recent years.
For precisely this reason, the incorrect practice of ‘fraudulent Likes’ has been growing for some time: indeed, there are mechanisms and code strings that, when embedded within specific web pages, can return a ‘Like’ to certain Facebook pages, provided the visitor has already logged into the blue social network.
An extorted ‘Like’ that often goes unnoticed, as it is entirely involuntary.
The objective is clear: those interested in rapidly increasing the number of contacts for specific pages deploy these tactics; it could also involve individuals who set up campaigns based on remuneration tied to the number of ‘Likes’ obtained.
From Facebook headquarters, to prevent the spread of this phenomenon, solutions have been devised: an algorithm is coming that recognizes fake ‘Likes’ and automatically cancels them.
At the same time, it will also be possible to target fake profiles active solely for the purpose of inflating numbers on certain pages.
While the phenomenon is growing, it does not yet appear to be excessively ‘dominant’ within the blue social network’s mechanisms: Facebook itself states that it is estimated that each page – on average – will see only a 1% reduction in users. A number that, all things considered, still appears quite small.
A bad practice to be suppressed at its root, therefore, especially because – as Facebook explains – a ‘like’ from someone who is not actually interested in that page benefits neither the user nor the page administrators.
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