Facebook Ads are the 2011 novelty in Pay-per-Click advertising. If you have a business or activity to promote (even offline), used correctly, they can truly give you a significant advantage over the competition.
According to many internet marketers, Facebook Ads represent what AdWords was in 2003: a huge earning opportunity.
There are several reasons to prefer them over the latter (or at least use them alongside it), among the most relevant are their simpler user interface (AdWords is much more complicated and requires months of study to achieve good results) and their lower cost.
Also consider that it’s always better to use more than one traffic source for your business if you want to sleep soundly.
Another important difference is that on Facebook, keywords are not as important as on Google, but rather groups and interests.
For further details, I recommend visiting Il Blog di Giulio74
Pubblicato in Digital Marketing
Be the first to comment