A revolution in the world of e-commerce: from today the customer decides the price.
In the vast sea of the web, those who seek will find. And those who know how to seek well find the best things. This is the case of PriceBox, a new portal that revolutionizes the traditional concept of online shopping.
With PriceBox, in fact, the network is struck by an idea never tested before: having the possibility to buy what you want at the desired price. And all this in just a few clicks.
PriceBox is an e-commerce that deals with the sale of sports shoes online at low prices.
A platform that stands out above all for its transparency, the reliability of its sellers, and the originality of the products made available to customers, such as authentic Converse Chuck Taylor, non-counterfeit Hogan sneakers 2016/2017, or the highly sought-after Vans Atwood deluxe.
Not just shoes for runners and athletes! On PriceBox you can also find elegant Nike sports shoes, fashionable limited edition sneakers, high-heeled boots, snow boots, and Moon Boots on sale.
Furthermore, a truly interesting factor is the decidedly convenient prices, made possible precisely through the multitude of associated merchants and the use of the web as the sole sales channel.
Organized according to an innovative business model, PriceBox can be defined as a reverse marketplace where buyers decide the price they are willing to pay.
But how does a reverse marketplace work?
PriceBox has launched the “choose your price” model that allows customers to make an purchase offer to sellers.
By connecting to the website www.pricebox.it it seems like you are in front of an infinite dazzling showcase of shoes of all types and models, to get inspired by the latest fashion trends and search for your object of desire.
Searches can be made using filters and categories or by typing the desired model and the price you are willing to pay, by adjusting the offer by turning a knob that immediately communicates the probability of success of the purchase offer.
The platform then automatically forwards the request to all associated retailers and the buyer receives a quick response. The offer may be accepted as formulated or be compared with a counter-offer by the merchants.
The real novelty
This is therefore something completely different from existing websites dedicated to online shopping. The core idea is perfectly encapsulated in the claim “yours at your price”, which seems to make a promise to users: you will no longer have to settle for limited-time offers, pre-packaged ad packages, discounts on old collections… you can buy what you want right away and at the price you choose.
The sales model structured in this way responds to a real and specific customer need, allowing you to define a customized price.
PriceBox: who had the idea
A young staff at PriceBox, made up of brilliant young people, led by CEO Nicola Gallotti, at the helm of an original start-up, which presents itself as a real challenge within a sector already structured by static models.
A beautiful Italian ideawhich is reflected in the facts, in pleasing people, and which encourages users themselves to spontaneous and viral word-of-mouth. A work philosophy based onconstant optimization , with the determination typical of strong and winning ideas, whose objective is the final user satisfaction and growing together with the network.
Differences compared to comparison sites
Why does the price drop onPriceBox? The merchants present on the platform agree to reduce the price of their products in response to user requests exclusively because the price is not advertised and the offer is valid only for the proposing customer.
So isPriceBox a site that operates with a reverse auction? No, the model completely overturns the traditional roles associated with participants in online auctions: it is no longer customers who compete for the product, but sellers who check the best possible prices every day and compete to satisfy the customer.
Furthermore, unlike reverse auctions, onPriceBoxthere are no registration fees and it is completely free. You do not need to pay or buy credits to see the price drop.
Forget about having to wait for the sales, Black Friday, or Cyber Monday. OnPriceBox you can find discounted prices always, whenever you want, at any time of the year.
Distinguished predecessors of the “name your price” model
CertainlyPriceBox is a pioneer in the field, but the origin of the model dates back to the early 2000s with the American site Priceline. is a winning reality because it is very innovative, particularly in the Italian market where it is configured as a marketplace with a disruptive structure compared to the ranks of comparison sites, auction sites, discounts, and coupons.
The “you decide the price” strategy is not an idea of PriceBox though, in fact other companies had proposed this formula in the past.
Even the Radiohead, a famous English alternative rock band, in 2007 sold their seventh album In Rainbows using this approach, i.e. leaving fans the possibility to choose the price online and buy it before it was available in stores.
And if even the Radiohead approve, at this point, all that’s left is to try it!
Pubblicato in Digital Tools
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